Head of Commercial (Turkey)

Fresha; Fatih; Remote; TRY 1,800,000 - 2,800,000; Full time

Job summary

Fresha is expanding into Turkey and seeks a Head of Commercial to lead a new market launch from Istanbul. You will drive revenue, build a high-performance sales team, and own the commercial strategy across remote and field operations.

You will partner with the General Manager, leverage data and AI tools to optimize prospecting and pipeline, and scale a top-tier commercial organization in Turkey.

Qualifications

• Commercial track record in SaaS/tech or high-volume sales.
• Demonstrated success building and scaling teams.
• Strong coaching mindset and ability to raise performance.
• Ability to make swift, data-driven decisions in a fast-moving market.
• Structured reporting and CRM discipline.
• Forward-thinking leadership with high energy.

Responsibilities

• Own day-to-day commercial performance, revenue targets and accountability.
• Build and scale a high-performing sales team from scratch.
• Coach, set expectations and address performance proactively.
• Make fast, well-judged resourcing and process decisions.
• Refine systems, reporting, pipeline visibility and cadences.
• Partner with GM to translate priorities into strategies.
• Leverage AI tools to optimize prospecting and productivity.

Skills

Sales leadership

Team building

Coaching

CRM tools

Data mindset

Leadership

Tools

CRM tools

Sales analytics

Job description

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships. In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation. Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date. Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place. We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview

Head of Commercial (Turkey) | Istanbul, Turkey | Remote based + Field Sales | Competitive compensation

Be The Driving Force Behind Fresha’s launch in Turkey

This is a unique opportunity to build a market from the ground up as Fresha launches in Turkey. You’ll be at the heart of our expansion, driving new business, building relationships and helping shape the strategy that will establish Fresha as a leading player in the Turkish market.

We are looking for an exceptional Head of Commercial to come and join our global business, based in Istanbul, Turkey.

What You’ll Do

• Commercial Leadership: Own day-to-day commercial performance, driving revenue, sales targets and operational accountability across the organisation.
• Team Building & Scaling: Build, structure and grow a high-performing commercial sales team from scratch, attracting top talent and developing strong sales leaders.
• Performance Management: Cultivate a high-performance sales culture, establishing clear expectations, celebrating wins, providing continuous coaching and addressing performance challenges proactively.
• Execution & Ownership: Make fast, well-judged decisions on resourcing, processes and market expansion while maintaining quality and trust.
• Sales Infrastructure: Build and refine systems, reporting, pipeline visibility and operating cadences to support scale, leveraging data to drive commercial decision-making.
• Commercial Strategy: Partner closely with the General Manager to translate high-level market priorities into actionable, high-converting commercial strategies.
• AI & Innovation: Leverage AI tools and technology to optimize prospecting, enhance pipeline accuracy and elevate sales team productivity.

What We’re Looking For

• Commercial Track Record: Proven sales leadership experience in SaaS, fintech, technology or a fast-paced, high-volume environment, with a strong track record of hitting targets and driving revenue.
• Team Building Experience: Demonstrated success hiring, coaching, scaling and managing high-performing commercial teams through rapid growth.
• Performance & Coaching Focus: A confident, hands‑on leader who sets a high bar, provides meaningful feedback and knows how to get the absolute best out of people.
• Pace & Execution: Comfortable making swift, well‑reasoned decisions and removing blockers in a fast-changing market environment.
• Systems & Data Mindset: Highly organized and process-oriented, with strong capabilities in CRM tools, sales analytics and structured reporting cadences.
• Leadership Style: A forward-thinking, high‑energy leader who earns trust, brings fresh ideas and raises the overall performance bar.

Your Opportunity At Fresha

• Build From Scratch: Take direct ownership of launching a brand-new region and making a lasting impact on Fresha’s global expansion story.
• Grow Fast: Accelerated career progression alongside one of Europe’s fastest-growing tech unicorns.
• Leadership Impact: Complete ownership to build, develop and lead a premier commercial sales organisation in Turkey.
• Global Exposure: Work closely with international executive teams and collaborate with leaders across our 15+ global offices.
• High Performance Culture: Join a fast-paced, ambitious environment where bold ideas are welcomed, high performance is recognized, and impact is celebrated.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.