Growth Product Manager - Web Funnels & CRO (Remote)

Progress Partners; Turkey; On-site; TRY 4,259,347 - 6,152,390; Full time

Benefits offered by this job

Remote-first

Flexible hours

Unlimited PTO

Learning budget

Performance-based pay

Small senior team

Job summary

Progress Partners is seeking a Product Marketing Manager to own conversion optimization across our web funnel—from landing pages to checkout and subscription flows. You’ll run A/B tests, generate growth hypotheses, and partner with marketing and product to turn traffic into paying subscribers.

You’ll design and analyze experiments end-to-end, maintain a hypothesis backlog, and optimize pricing and paywalls.

Qualifications

• 3+ years in conversion rate optimization for web products/funnels.
• Hands-on A/B testing experience with web payments and subscriptions.
• Strong understanding of traffic sources and paid acquisition.
• Proven track record of hypothesis generation and winning tests.
• Data-driven: experience with product analytics tools and funnel metrics.
• Experience collaborating with development teams.
• Strong written communication and ability to work autonomously in a remote async environment.
• Comfort with ownership and results-driven mindset.

Responsibilities

• Own the web funnel: landing pages, paywalls, checkout, and subscription flows.
• Design, launch, and analyze A/B tests end-to-end (hypothesis → setup → stat-sig readout → rollout).
• Build and maintain a hypothesis backlog; prioritize by impact.
• Optimize pricing, paywall, and subscription offers (trials, plans, upsells).
• Collaborate with acquisition teams — align funnel changes with traffic sources and campaign strategy.
• Track funnel metrics (CR, ARPU, LTV, trial-to-paid, churn) and report on test results.

Skills

Conversion optimization

A/B testing

Web analytics

Pricing & monetization

Cross-functional collaboration

Remote teamwork

Tools

Amplitude

Mixpanel

SQL (basic)

BI tools

Job description

Progress Partners is seeking a Product Marketing Manager to own conversion optimization across our web funnel—from landing pages to checkout and subscription flows. You’ll run A/B tests, generate growth hypotheses, and partner with marketing and product to turn traffic into paying subscribers.

You’ll design and analyze experiments end-to-end, maintain a hypothesis backlog, and optimize pricing and paywalls.