Web Product Manager - ScaleUp

HubX Inc.; Fatih; On-site; TRY 350,000 - 750,000; Full time

Job summary

HubX Inc. is seeking a Web Product Manager for the ScaleUp to own our B2C subscription web product vision and roadmap.

You will translate growth targets into measurable experiments and work with design, data, and mobile teams to improve onboarding, paywall, and conversion. You will run rapid experiments, refine the backlog, and partner with developers to ship improvements quickly while focusing on metrics and retention.

Qualifications

• Bachelor's degree in Software/Computer/Industrial Engineering or related field.
• 3+ years as Web Product Manager for B2C subscription-based products.
• Strong understanding of web development lifecycle.
• Experience with funnel/behavior analysis and translating test results into actions.

Responsibilities

• Own the B2C subscription web product vision and roadmap; translate growth targets into experiments and decisions.
• Refine backlog; prioritize by business impact and speed of execution to align with goals.
• Run fast-paced experiments across onboarding, paywall, trial, and subscription flows.
• Design, launch and iterate A/B tests to improve conversions.
• Analyze subscription funnel to uncover bottlenecks and opportunities.
• Collaborate with designers to create conversion-focused UX with reduced friction.
• Work with developers to ship ideas quickly and validate in production.

Skills

Web product management

B2C subscriptions

Funnel analysis

A/B testing

UI/UX collaboration

Education

Bachelor's degree in Software/Computer/Industrial Engineering

Tools

A/B testing tools

Analytics platforms

Job description

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that reached over 400 million users across 6 continents and 190+ countries.

We are looking for a talented "Web Product Manager" for the "ScaleUp" to join our energetic and highly motivated team.

As a talented "Web Product Manager"you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.Ownership is at the core of how we work. From day one, you're trusted with real responsibility. Together with your team, you're free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

ScaleUp Studio allows users to create realistic photos and videos that resemble their own inputs. With apps like Home AI, MyTunes, PlantApp and AI Video, it offers various applications under the Graphic & Design and Photo & Video categories. The main focus is to provide realistic creation solutions while keeping up with trends through different templates and styles.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn't just a motto; it's the foundation of our work.

Some of Your Responsibilities:

• Fully own theB2C subscription basedweb product vision and roadmap, translating company growth targets into measurable experiments and product decisions.
• Prepare and continuously refine the backlog, prioritizing tasks based on business impact, expected uplift, and speed of execution to ensure full alignment with business goals.
• Run a fast-paced experimentation engine across onboarding, paywall, trial and subscription flows.
• Design, launch and iterate A/B tests to improve key conversion metrics.
• Analyze the subscription funnel to uncover bottlenecks and high-impact opportunities.
• Collaborate with designers to create conversion-focused UX that reduces friction.
• Work closely with developers to ship and validate quickly, ensuring ideas move to production in days, not weeks.
• Prepare clear, concise briefs that align teams around goals and metrics.
• Conduct competitive research and turn insights into actionable product improvements.
• Use data as the primary driver of decisions, proactively acting on insights to improve acquisition, conversion and subscription performance.
• Work closely with Mobile PM, Marketing, and Data teams to ensure aligned strategies, pricing logic, and value communication.
• Monitor subscription health and churn, taking action to improve retention.

What We Look For:

• Bachelor's degree in Software/Computer/Industrial Engineering or a related field.
• Minimum 3 years of experience as a Web Product Manager, ideally withinB2C subscription-based products.
• Strong understanding of web development technologies and the software development lifecycle.
• Skilled infunnel and behavioral analysis, with the ability to translate A/B test results into clear, actionable decisions.
• Comfortable collaborating with developers on technical topics and providing clear, structured guidance when needed.
• ExceptionalUI sensibility, with an eye for detail and the ability to guidepixel-perfect design decisions.
• Familiar withcore marketing and growth KPIs (Trial CR, signup