Growth Marketing Lead: Brand, Digital & Performance

Çelik Motor; Ümraniye; On-site; TRY 320,000 - 520,000; Full time

Job summary

Çelik Motor, part of Anadolu Group, is looking for a Marketing Supervisor for Garenta and Praticar to lead end-to-end marketing processes in line with brand strategies and business objectives. You will build deep customer insights, manage brand perception research, and coordinate multi-channel campaigns across online and offline channels, with a focus on driving traffic, acquisitions, and growth.

The role requires a Bachelor’s degree and at least 6 years in marketing, strong digital and

Qualifications

• Bachelor’s degree in Business, Economics, Engineering or related fields.
• Minimum 6 years of marketing experience (digital and mobile knowhow is a plus).
• Proven ability to develop and execute brand awareness and product marketing strategies.
• Strong command of digital and conventional media channels.
• Hands-on campaign management and performance tracking.
• Excellent communication and coordination skills.
• Advanced English proficiency.
• Experience leading teams and multi-country marketing is a plus.

Responsibilities

• Lead the Marketing team, a diverse group of professionals.
• Develop data-driven understanding of customer needs across touchpoints.
• Conduct brand perception research and translate findings into actions.
• Monitor local and international market trends in rental sectors.
• Track activity and media investments; prepare competitive analyses.
• Collaborate with sales and operations to align campaigns with priorities.
• Define and manage brand communication strategies and visual identity.
• Plan and manage brand events, sponsorships, and 360 campaigns.
• Coordinate PR and media relations with external agencies.
• Manage all BTL materials from concept to production.
• Coordinate with third-party vendors and agencies.
• Plan and optimize offline and online media plans against KPIs.
• Oversee social media, content strategies, and digital initiatives.
• Lead display advertising and video production across platforms.
• Drive traffic via SEO, paid media and content marketing.
• Prepare comprehensive performance marketing reports.

Skills

Leadership & team management

Brand strategy & execution

Budgeting & financial discipline

Communication & coordination

Analytical thinking

Market research & insights

English proficiency

Education

Bachelor’s degree in Business/Economics/Engineering or related fields

Tools

Digital analytics tools

Job description

Çelik Motor, part of Anadolu Group, is looking for a Marketing Supervisor for Garenta and Praticar to lead end-to-end marketing processes in line with brand strategies and business objectives. You will build deep customer insights, manage brand perception research, and coordinate multi-channel campaigns across online and offline channels, with a focus on driving traffic, acquisitions, and growth.

The role requires a Bachelor’s degree and at least 6 years in marketing, strong digital and