Marketing Lead – Garenta Brand Growth

Anadolu Group; Arnavutköy; On-site; TRY 500,000 - 700,000; Full time

Job summary

Çelik Motor bünyesinde Garenta markasına yönelik Pazarlama Müdürü/Marketing Supervisor arıyoruz. Brand stratejileriyle uyumlu, hedef kitleyi derinlemesine anlayan, trafikleri yönlendiren ve yeni müşteriler kazandıran entegre pazarlama projelerini yönetecek bir ekip lideri arıyoruz.

Adaylar dijital ve geleneksel medya kanallarında deneyimli, kampanya yönetimi ve performans takibi konusunda kanıtlanmış yeteneğe sahip olmalı; bütçeleme, dijital analiz araçları bilgisi ve İngilizce ileri düzey

Qualifications

• Bachelor’s degree in Business, Economics, Engineering or related fields.
• Minimum 6 years of marketing experience (digital marketing and mobile applications knowhow is a plus).
• Proven ability to develop strategies for brand awareness, customer acquisition, and product marketing—and execute them effectively.
• Strong understanding of both digital and conventional media channels.
• Hands-on experience in campaign management and performance tracking.
• Strong command of digital analytics and marketing tools.
• Curious, innovative, and always up to date with industry trends.
• Strong budgeting and financial discipline in marketing investments.
• Excellent communication and coordination skills.
• Analytical, proactive, research-oriented, accountable, and a strong team player.
• Advanced level of English.
• Preferably experienced in managing and leading teams.
• Preferably experienced in both B2C and B2B marketing environments.
• Preferably has international marketing or multi-country market experience.
• Preferably experienced in PR and media relations.

Responsibilities

• Leading the Marketing team, a diverse group of talented professionals.
• Develop a deep, data-driven understanding of customer needs, behaviors, and expectations across touchpoints.
• Conduct and manage brand perception and customer insight research, analyze findings, and translate them into actionable strategies.
• Monitor local and international market trends in the rental and other related sectors.
• Track market activities, communication strategies, and media investments; prepare competitive analysis reports.
• Work closely with sales and operations teams to capture campaign briefs and align marketing actions with commercial priorities.
• Plan, execute, and optimize offline and online media plans in line with communication KPIs.
• Coordinate PR and media relations activities with external agencies.
• Manage all BTL communication materials, from concept to production.
• Coordinate with third-party vendors and creative/media agencies.
• Plan and manage brand events, sponsorships, and 360° integrated marketing projects.

Skills

Digital marketing

Brand management

Campaign management

Analytics

Advanced English

Team leadership

Budgeting in marketing

Education

Bachelor’s degree in Business, Economics, Engineering or related fields

Job description

Çelik Motor bünyesinde Garenta markasına yönelik Pazarlama Müdürü/Marketing Supervisor arıyoruz. Brand stratejileriyle uyumlu, hedef kitleyi derinlemesine anlayan, trafikleri yönlendiren ve yeni müşteriler kazandıran entegre pazarlama projelerini yönetecek bir ekip lideri arıyoruz.

Adaylar dijital ve geleneksel medya kanallarında deneyimli, kampanya yönetimi ve performans takibi konusunda kanıtlanmış yeteneğe sahip olmalı; bütçeleme, dijital analiz araçları bilgisi ve İngilizce ileri düzey