Growth-Focused Digital Marketing Specialist

Anadolu Grubu; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

Anadolu Grubu is seeking a Digital Marketing Specialist to plan, execute, and optimize digital marketing activities aligned with Kia's brand strategies. The role focuses on strategy development, media planning, and end-to-end performance across social, SEO, and paid channels.

You will work with cross-functional teams and use GA4, Firebase, and Adjust to measure and improve user acquisition, retention, and brand impact. Strong English skills and a results-driven mindset are essential.

Qualifications

• Bachelor’s degree from a four-year university program (preferred fields: Engineering, Business Admin, Marketing, Communications, Advertising).
• 3–5 years of experience in digital marketing.
• Excellent command of English.
• Data-driven with hands-on experience using GA4, Firebase, and Adjust.

Responsibilities

• Develop digital marketing strategies aligned with marketing and growth objectives.
• Plan and manage end-to-end performance marketing across social, SEO, and paid channels.
• Manage media planning and buying with agencies to maximize budget efficiency.
• Stay updated on digital marketing trends and measurement tools to refine strategies.

Skills

Analytical thinking

Data-driven

English proficiency

Team collaboration

Education

Bachelor's degree

Tools

Google Analytics 4 (GA4)

Firebase

Adjust

Job description

Anadolu Grubu is seeking a Digital Marketing Specialist to plan, execute, and optimize digital marketing activities aligned with Kia's brand strategies. The role focuses on strategy development, media planning, and end-to-end performance across social, SEO, and paid channels.

You will work with cross-functional teams and use GA4, Firebase, and Adjust to measure and improve user acquisition, retention, and brand impact. Strong English skills and a results-driven mindset are essential.