Global CRM Strategist & Lifecycle Lead (Remote)

Diiirect Inc.; Fatih; Remote; TRY 4,425,000 - 6,391,000; Part time

Job summary

Cambly seeks a CRM Program Manager to lead customer relationship management across email, in-app, push, and messaging apps on a global scale. You will drive acquisition, engagement, and retention with data-driven strategies and cross-functional collaboration.

This remote role spans LATAM, Europe/Middle East, and Asia, involving AI integrations and localization across markets. You will own the CRM roadmap, audience strategy, and performance measurement, partnering with product, data, and regional

Qualifications

• 5+ years of experience in CRM, lifecycle, or retention marketing.
• Hands-on expertise with a modern CRM/ESP platform and journey building.
• Proven track record owning CRM strategy and measurable impact on acquisition, engagement, and retention.
• Strong analytical skills with dashboards, experimentation, and SQL or similar tools.

Responsibilities

• Own end-to-end CRM strategy across channels for acquisition, engagement, and retention.
• Define audience segmentation, lifecycle journeys, and data-driven personalization.
• Lead multi-market CRM programs and coordinate with product, data, and regional teams.

Skills

CRM strategy

Cross-functional leadership

SQL

Email deliverability

Audience segmentation

Multi-market CRM

AI & automation in marketing

Tools

Iterable

Braze

Customer.io

Job description

Cambly seeks a CRM Program Manager to lead customer relationship management across email, in-app, push, and messaging apps on a global scale. You will drive acquisition, engagement, and retention with data-driven strategies and cross-functional collaboration.

This remote role spans LATAM, Europe/Middle East, and Asia, involving AI integrations and localization across markets. You will own the CRM roadmap, audience strategy, and performance measurement, partnering with product, data, and regional