Creative Art Director

Aydınlı Haz.Gıy. A.S.; Sarıyer; On-site; TRY 900,000 - 1,200,000; Full time

Job summary

Aydınlı Group is seeking a Creative Director to lead the visual identity across Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, aligning with business and brand strategies.

You will guide campaigns, manage partners, and oversee the Creative Studio, ensuring typography, color, and storytelling meet premium standards across retail, digital, social, and campaigns. English proficiency preferred.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• 15+ years in Creative Direction or leadership roles.
• Experience with fashion, luxury, or premium brands.
• Experience managing agencies and large-scale projects.
• Strong background in campaigns, photo shoots, and video production.
• Deep understanding of branding, social media, and omnichannel execution.
• Advanced knowledge of Adobe Creative Suite and modern production workflows.
• Experience with AI-powered tools is highly preferred.
• Excellent vision, aesthetics, and storytelling.
• Strong leadership, project management, and stakeholder skills.
• Ability to handle multiple projects in a fast-paced environment.
• English proficiency preferred.

Responsibilities

• Lead the creative vision and visual identity of the brands.
• Interpret briefs into impactful concepts, campaigns, and art direction.
• Manage all creative partners including agencies, photographers, and studios.
• Lead integrated campaigns, hero visuals, launches, and brand films.
• Oversee the Creative Studio with resource planning and team management.
• Lead multidisciplinary teams including designers, AI creators, and retouchers.
• Ensure assets adapt across retail, digital, CRM, social, e-commerce, and more.
• Oversee daily content production, motion graphics, and campaigns.
• Direct shoots, fashion/editorial productions, and AI content creation.
• Maintain typography, color, composition, and brand consistency.
• Develop global creative guidelines for consistent brand expression.
• Collaborate with Performance Marketing to develop assets and optimize performance.
• Plan budgets for creative, production, photography, and content.
• Stay ahead of trends and AI-driven content solutions.

Skills

Creative Direction

Team Leadership

Brand Strategy

Art Direction

Campaign Management

Project Management

Adobe Creative Suite

AI Content Tools

Stakeholder Management

Multichannel Campaigns

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite

AI content tools

Job description

As the master license holder of the globally renowned Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, Aydınlı Group is one of the largest ready-to-wear fashion retailers in Türkiye and the surrounding region. With more than 5,000 employees and an extensive manufacturing and retail network spanning three continents, we continue to shape the future of the fashion industry.

Would you like to become part of our Brand & Communications team? At Aydınlı Group, we are committed to delivering exceptional customer experiences through innovation, sustainability, world-class business practices, and the strength of Turkish design and manufacturing.

Job Description

• Lead the creative vision and visual identity of the brands in line with business and brand strategies.
• Interpret creative briefs and transform them into impactful creative concepts, campaign platforms, and art direction.
• Manage all creative partners, including creative agencies, production companies, photographers, directors, stylists, motion studios, AI production partners, and freelance creatives.
• Lead the creative development of integrated campaigns, hero key visuals, launch campaigns, brand films, lookbooks, and seasonal brand communications.
• Oversee the Creative Studio, ensuring effective resource planning, workload prioritization, and team management.
• Lead and develop multidisciplinary creative teams including Graphic Designers, Motion Designers, AI Content Creators, Retouchers, and other creative specialists.
• Ensure the seamless adaptation of campaign assets across retail, digital, CRM, social media, e-commerce, marketplaces, outdoor advertising, events, visual merchandising, and other communication channels.
• Oversee the creative production of daily social media content, motion graphics, short-form videos, seasonal campaigns, and AI-generated content.
• Direct all content production processes, including campaign shoots, fashion shoots, editorial productions, product photography, video productions, and AI-powered creative content.
• Establish and maintain the highest standards of typography, color, composition, visual storytelling, premium aesthetics, and brand consistency.
• Develop, own, and continuously evolve global creative guidelines, ensuring consistent brand expression and visual excellence across all brands, markets, and communication channels.
• Partner closely with Performance Marketing teams to develop high-performing creative assets for digital acquisition channels, while monitoring creative effectiveness through key traffic and performance KPIs to drive continuous optimization.
• Manage Creative Studio capacity and optimize creative resources to maximize efficiency.
• Plan and manage creative, production, photography, agency, and content production budgets.
• Stay ahead of emerging creative trends, technologies, and AI-driven content solutions to continuously elevate the brand experience.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Advertising, or a related field.
• Minimum of 15 years of experience in Creative Direction, Art Direction, or Creative Leadership roles, with a proven track record of leading multidisciplinary creative teams and large-scale creative organizations.
• Proven experience within fashion, luxury, retail, cosmetics, or premium consumer brands.
• Extensive experience managing creative agencies and leading integrated creative projects.
• Strong background in large-scale campaign development, photo shoots, video production, and brand communications.
• Deep understanding of branding, visual communication, social media, digital marketing, and omnichannel creative execution.
• Advanced knowledge of Adobe Creative Suite and contemporary creative production workflows.
• Experience with AI-powered creative tools and emerging content technologies is highly preferred.
• Exceptional creative vision with a strong eye for aesthetics, detail, and visual storytelling.
• Proven leadership, project management, organizational, and stakeholder management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and collaboration skills with cross-functional teams.
• Professional proficiency in English is preferred.