Digital Marketing Manager

Fairmont Hotels & Resorts; Fatih; On-site; TRY 350,000 - 520,000; Full time

Job summary

Fairmont Quasar Istanbul is seeking a Digital Marketing & E-commerce Manager to lead online strategy, direct bookings and revenue growth. You will manage campaigns across Google Ads, social media, SEO/SEM and CRM to maximize visibility and profitability.

Requirements include fluency in English and Turkish, a bachelor’s in marketing or related field, and 2+ years in digital marketing within hospitality or luxury travel, applying best-in-class practices at a premium city hotel.

Qualifications

• Bachelor’s degree in marketing, Business, Communications or a related field.
• Minimum 2 years of experience in digital marketing and e-commerce.
• Fluent English and native-level Turkish
• Hospitality, luxury or travel industry experience is preferred.
• Strong knowledge of hotel e-commerce, direct booking and digital customer journey.
• Hands-on experience with Google Ads, GA4, Meta Business Manager and Google Search Console.
• Knowledge of SEO, SEM, paid media, metasearch and social media marketing.
• Strong understanding of ROAS, conversion rate, CPA and other digital KPIs.
• Experience with CRM, CMS and marketing automation tools is preferred.
• Strong analytical, commercial and project management skills.
• Ability to work collaboratively with colleagues across all departments and levels

Responsibilities

• Develop and execute the hotel’s digital marketing and e-commerce strategy.
• Drive direct online revenue, brand.com performance and conversion.
• Manage digital campaigns across Google Ads, social media, metasearch and other paid channels.
• Manage OTA sponsored ads and promotional campaigns across channels such as Booking.com and Expedia to maximize hotel visibility.
• Monitor key performance indicators including ROAS, conversion, traffic and revenue contribution.
• Work closely with Revenue Management, Distribution, Sales and Reservations on tactical campaigns and promotions.
• Optimize the hotel’s digital booking journey and identify opportunities to improve conversion.
• Manage digital content across website, social media, email and other online channels.
• Support SEO, SEM, CRM and marketing automation activities.
• Manage digital marketing budgets and optimize media spend.
• Analyze campaign and website performance and provide actionable recommendations.
• Coordinate with agencies and internal teams to ensure effective execution.
• Ensure all digital activities are aligned with Fairmont and Accor brand standards.

Skills

Digital marketing

E-commerce

Google Ads

Meta Business Manager

SEO/SEM

CRM

Analytics

GA4

Google Search Console

Education

Bachelor’s degree in marketing or related field

Tools

GA4

Google Search Console

CRM

Job description

Company Description

Why work for accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Rising over the slopes of the Bosphorus, surveying centuries of history, yet silhouetted against the modern skyline of Istanbul, the Fairmont heritage of distinction and style comes to Istanbul, fusing with the city’s storied history and traditions to bring guests an exceptional experience in the heart of one of the world’s most talked about destinations.

Fairmont Quasar Istanbul is at once in touch with this fabulous city’s past and part of its dynamic future, rising up from the heart of Istanbul’s main business district. Offering sophisticated travelers 209 guest rooms with a diverse selection of restaurants and bars serving everything from elegantly crafted cocktails to exquisitely authentic Turkish cuisine. With 2,000 square meters of meeting and event space, Fairmont Quasar Istanbul is ideal for meeting and special events while the luxurious Fairmont Spa and state-of-the-art gym are the perfect places to relax and revitalize.

Job Description

• Develop and execute the hotel’s digital marketing and e-commerce strategy.


• Drive direct online revenue, brand.com performance and conversion.


• Manage digital campaigns across Google Ads, social media, metasearch and other paid channels.


• Manage OTA sponsored ads and promotional campaigns across channels such as Booking.com and Expedia to maximize hotel visibility.


• Monitor key performance indicators including ROAS, conversion, traffic and revenue contribution.


• Work closely with Revenue Management, Distribution, Sales and Reservations on tactical campaigns and promotions.


• Optimize the hotel’s digital booking journey and identify opportunities to improve conversion.


• Manage digital content across website, social media, email and other online channels.


• Support SEO, SEM, CRM and marketing automation activities.


• Manage digital marketing budgets and optimize media spend.


• Analyze campaign and website performance and provide actionable recommendations.


• Coordinate with agencies and internal teams to ensure effective execution.


• Ensure all digital activities are aligned with Fairmont and Accor brand standards.

Qualifications

• Bachelor’s degree in marketing, Business, Communications or a related field.


• Minimum 2 years of experience in digital marketing and e-commerce.


• Fluent English and native-level Turkish


• Hospitality, luxury or travel industry experience is preferred.


• Strong knowledge of hotel e-commerce, direct booking and digital customer journey.


• Hands-on experience with Google Ads, GA4, Meta Business Manager and Google Search Console.


• Knowledge of SEO, SEM, paid media, metasearch and social media marketing.


• Strong understanding of ROAS, conversion rate, CPA and other digital KPIs.


• Experience with CRM, CMS and marketing automation tools is preferred.


• Strong analytical, commercial and project management skills.


• Ability to work collaboratively with colleagues across all departments and levels

Additional Information

At Fairmont Quasar Istanbul managed hotel, we support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Our Commitment To Diversity & Inclusion

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.