Data Analytics Manager

LAV; Kartal; On-site; TRY 700,000 - 1,000,000; Full time

Job summary

LAV is seeking a data-driven Commercial Performance Analyst to lead multi-channel analytics and translate complex data into actionable business insights for sales leadership.

You will build dashboards in Power BI, enhance forecasting, pricing and profitability, and collaborate with Sales, IT and CRM teams to uplift performance across markets.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, MIS or Statistics or a related field.
• Master’s degree is a plus.
• Fluency in English and excellent written communication are required.
• Minimum 6-8 years of experience in commercial performance, sales analytics or BI in multi-channel environments.
• Strong understanding of KPIs, pipeline, forecasting and profitability.

Responsibilities

• Drive commercial performance through data-driven insights across sales channels, markets, customers and product categories.
• Monitor and analyze sales performance, pipeline, forecast accuracy, revenue and profitability.
• Develop dashboards and automated reporting using Power BI for senior management.
• Translate data into actionable recommendations to support management decisions.
• Collaborate with Sales and Business Development to improve forecasting and pipeline management.
• Own KPI definitions, reporting standards and performance review structures.
• Support Salesforce governance, data quality and CRM effectiveness.
• Analyze customer journeys to identify bottlenecks and efficiency gains.
• Collaborate with IT to improve data infrastructure and reporting automation.
• Conduct segmentation analyses to support prioritization and growth strategies.
• Assist budgeting, forecasting and scenario modelling with historical data.
• Prepare executive performance analyses and ad-hoc reports.

Skills

Analytical thinking

Stakeholder management

Communication skills

English fluency

Problem solving

Education

Bachelor's degree in Business Administration, Economics, Engineering, MIS or Statistics

Master's degree is a plus

Tools

Power BI

SQL

Excel

Salesforce

ERP systems

Job description

Job Description

• Drive commercial performance through data-driven insights across sales channels, markets, customers and product categories, with ownership of key commercial KPIs and performance reporting.
• Monitor and analyze sales performance, pipeline, forecast accuracy, revenue, volume, pricing, profitability, customer and product/SKU performance to identify trends, performance gaps, risks and growth opportunities.
• Develop and maintain management dashboards and automated reporting solutions using Power BI and other business intelligence tools, ensuring clear, reliable and actionable performance visibility for Sales and senior management.
• Translate complex commercial data into clear business insights and actionable recommendations, supporting management decision-making and commercial priorities.
• Partner closely with Sales and Business Development teams to improve forecasting, target setting, pipeline management and overall commercial planning.
• Own and continuously improve commercial performance measurement frameworks, including KPI definitions, reporting standards and performance review structures.
• Support Salesforce governance and CRM effectiveness by monitoring data quality, pipeline discipline, lead and opportunity management, reporting consistency and user adoption.
• Analyze sales processes and customer journeys to identify bottlenecks, efficiency opportunities and areas for continuous improvement.
• Collaborate with IT and relevant business functions to improve commercial data infrastructure, reporting automation, system integration and data reliability.
• Conduct customer, market, channel and product segmentation analyses to support commercial prioritization, resource allocation and growth strategies.
• Support annual budgeting, forecasting and scenario modelling through historical performance analysis, trends and data-driven commercial assumptions.
• Prepare regular and ad-hoc commercial performance analyses and executive-level reports, highlighting key findings, risks, opportunities and recommended actions.

Required Skills

• Bachelor's degree in Business Administration, Economics, Engineering, Management Information Systems, Statistics or a related field; Master's degree is a plus.
• Minimum 6-8 years of relevant experience in commercial performance, sales analytics, business intelligence or data analytics, preferably within an international or multi-channel business environment.
• Strong understanding of commercial and sales KPIs, pipeline and forecast management, pricing, profitability, customer performance and sales processes.
• Advanced proficiency in Power BI or similar business intelligence and data visualization tools.
• Strong Excel skills and good working knowledge of SQL, with experience working with large and complex datasets.
• Hands-on experience with CRM systems, preferably Salesforce, including reporting, dashboards and data-quality management.
• Experience working with ERP systems and multiple commercial data sources.
• Ability to connect data and commercial context - going beyond reporting what happened to explain why it happened and recommend what should happen next.
• Strong analytical thinking and problem-solving skills, combined with a hands-on and results-oriented approach.
• Strong stakeholder management and communication skills, with the ability to work effectively with Sales, Business Development, IT and senior management.
• Ability to manage multiple priorities and turn complex business requirements into structured, measurable and scalable solutions.
• Fluency in English.