Customer journey & Omnichannel marketing

Medtronic; Fatih; Hybrid; TRY 350,000 - 500,000; Full time

Benefits offered by this job

Flexible work arrangement

Job summary

Medtronic seeks an experienced healthcare marketer to craft and scale integrated customer journey programs across Medical Surgical. You will align with Operating Unit Marketing, Commercial Teams, and Digital Marketing to deliver cross-therapy value and measurable growth in the TURMECA region.

A flexible work arrangement supports collaboration across Istanbul and Riyadh with ~20–30% travel. Ideal candidates have 7+ years in medical marketing, strong cross-functional influence, and fluency in

Qualifications

• Bachelor's degree in a related field and 7+ years of experience in medical surgical and healthcare marketing, customer strategy, or commercial program development.
• Experience building and implementing integrated customer engagement programs within healthcare/medical technology sectors.
• Ability to design coordinated journeys across field, digital, and remote channels.
• Proven track record influencing cross-functional stakeholders without direct reporting authority.
• Fluency in English.

Responsibilities

• Identify customer needs and gaps in diagnosis, referral, treatment, and follow-up in hospital settings.
• Map healthcare professional and patient journeys to define opportunities for integrated programs.
• Develop cross-therapy value propositions addressing shared needs.
• Lead omnichannel engagement across field interactions, education programs, digital channels, and webinars.
• Create scalable playbooks and activation materials for regional deployment.
• Track program performance and drive improvements based on results.

Skills

Omnichannel marketing

Healthcare marketing

Cross-functional collaboration

Education

Bachelor's degree

Job description

Flexible Work Arrangement

Riyadh, Riyadh, Saudi Arabia

Istanbul, Istanbul, Türkiye

Full time

R77954

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

Develop and scale integrated customer journey programs across Medical Surgical that address unmet patient and hospital needs, connect relevant specialties and therapies, and deliver measurable commercial growth. The role translates gaps in diagnosis, referral, treatment and follow-up into practical programs that hospitals can implement. It combines customer insight, cross-business collaboration and coordinated engagement across face-to-face, digital and remote channels.

This role sits within TURMECA Customer and Channel marketing organization and focuses on building integrated customer journey programs that connect multiple therapies and capabilities around shared patient and hospital needs. The position partners closely with Operating Unit Marketing, Commercial Teams, training and education, Integrated Health Solutions (IHS), Digital Marketing to develop scalable customer engagement programs across the region.

The role can be based in Riyadh, Saudi Arabia or Istanbul, Türkiye, with a Flex work arrangement. Travel across the TURMECA region is expected approximately 20-30% of the time.

Responsibilities may include the following and other duties may be assigned:

• Identify customer needs, care pathway gaps and barriers to diagnosis, referral, treatment and follow-up across targeted hospital environments.

• Map healthcare professional and patient journeys to define priority opportunities for integrated Medical Surgical programs.

• Develop cross-therapy customer value propositions addressing shared patient, clinical and hospital needs.

• Lead the design and execution of omnichannel engagement strategies across field interactions, education programs, digital channels, webinars and customer communications.

• Create scalable playbooks, journey maps, customer presentations and activation materials for regional deployment.

• Track program performance, customer engagement, pathway activation, opportunity progression and commercial impact, recommending improvements based on results.

Required Knowledge and Experience:

• Bachelor's degree and 7+ years of experience in Medical surgical and healthcare marketing, customer strategy, omnichannel marketing or commercial program development.

• Experience developing and implementing integrated customer engagement or growth programs within healthcare, medical technology or related industries.

• Experience designing coordinated customer engagement journeys across field, digital and remote channels.

• Experience influencing cross-functional stakeholders across multiple business units, markets or countries without direct reporting authority.

• Fluency in English.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.

We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

We change lives . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.

We build extraordinary solutions as one team . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.

This life-changing career is yours to engineer . By bringing your ambitious ideas, unique perspective and contributions, you will…

• Build a better future, amplifying your impact on the causes that matter to you and the world

• Grow a career reflective of your passion and abilities

• Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning

These commitments set our team apart from the rest:

Experiences that put people first . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.

Life-transforming technologies . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.

Better outcomes for our world . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.

Insight-driven care . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

For sales reps and other patient facing field employees, going into a healthcare settingis considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.

This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.