Creative Lead — Senior Copywriter for Global Campaigns

MasterCard; Beşiktaş; On-site; TRY 750,000 - 1,100,000; Full time

Benefits offered by this job

Global exposure

Job summary

Mastercard is hiring a Creative Manager (Copy) for the Advisors Creative Desk to guide copy across campaigns and channels. You will lead a multidisciplinary team, translating strategic briefs into on-brand, high-impact work for the EEMEA region. Senior copy leadership, portfolio strength, and deep financial services experience are essential.

Global collaboration and travel may be involved. You will shape brand narratives across digital, video, print, and social, ensuring timely delivery and

Qualifications

• Minimum 10 years of copywriting experience, including senior leadership roles at the Creative Director level or above.
• Strong portfolio across brand-building and integrated work across ATL, BTL, social, and digital channels.
• Proven ability to translate strategy and insights into high‑quality creative work.
• Experience leading creative direction for integrated campaigns with original thinking and problem-solving.
• Proven people leadership with ability to mentor junior talent.
• Excellent communication and presentation skills with clients and internal teams.
• Strong understanding of the digital landscape, social platforms and trends.
• Experience working on finance or financial services brands.
• Proficiency in English; additional languages are a plus.
• Bachelor's degree or equivalent; advanced degree is a plus.
• Ability to travel as required.

Responsibilities

• Lead and manage creative work from brief to delivery, motivating teams and upholding high craft standards.
• Translate briefs into strong, on-brand ideas and fully developed campaigns.
• Write and develop copy across brand narratives, scripts, digital, social, video, print, and direct-response materials.
• Manage multiple clients and briefs, overseeing production and post-production with independence.
• Collaborate across disciplines to deliver high-quality work on time and across touchpoints.
• Present ideas clearly in internal reviews and client meetings; incorporate feedback.

Skills

Copywriting

Leadership

Brand storytelling

Communication

Digital landscape

Education

Bachelor's degree or equivalent

Advanced degree (plus)

Job description

Mastercard is hiring a Creative Manager (Copy) for the Advisors Creative Desk to guide copy across campaigns and channels. You will lead a multidisciplinary team, translating strategic briefs into on-brand, high-impact work for the EEMEA region. Senior copy leadership, portfolio strength, and deep financial services experience are essential.

Global collaboration and travel may be involved. You will shape brand narratives across digital, video, print, and social, ensuring timely delivery and