Senior Copywriter - Advisors Creative Desk

MasterCard; Beşiktaş; On-site; TRY 750,000 - 1,100,000; Full time

Benefits offered by this job

Global exposure

Job summary

Mastercard is hiring a Creative Manager (Copy) for the Advisors Creative Desk to guide copy across campaigns and channels. You will lead a multidisciplinary team, translating strategic briefs into on-brand, high-impact work for the EEMEA region. Senior copy leadership, portfolio strength, and deep financial services experience are essential.

Global collaboration and travel may be involved. You will shape brand narratives across digital, video, print, and social, ensuring timely delivery and

Qualifications

• Minimum 10 years of copywriting experience, including senior leadership roles at the Creative Director level or above.
• Strong portfolio across brand-building and integrated work across ATL, BTL, social, and digital channels.
• Proven ability to translate strategy and insights into high‑quality creative work.
• Experience leading creative direction for integrated campaigns with original thinking and problem-solving.
• Proven people leadership with ability to mentor junior talent.
• Excellent communication and presentation skills with clients and internal teams.
• Strong understanding of the digital landscape, social platforms and trends.
• Experience working on finance or financial services brands.
• Proficiency in English; additional languages are a plus.
• Bachelor's degree or equivalent; advanced degree is a plus.
• Ability to travel as required.

Responsibilities

• Lead and manage creative work from brief to delivery, motivating teams and upholding high craft standards.
• Translate briefs into strong, on-brand ideas and fully developed campaigns.
• Write and develop copy across brand narratives, scripts, digital, social, video, print, and direct-response materials.
• Manage multiple clients and briefs, overseeing production and post-production with independence.
• Collaborate across disciplines to deliver high-quality work on time and across touchpoints.
• Present ideas clearly in internal reviews and client meetings; incorporate feedback.

Skills

Copywriting

Leadership

Brand storytelling

Communication

Digital landscape

Education

Bachelor's degree or equivalent

Advanced degree (plus)

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Creative Manager (Copy), Advisors Creative Desk

Creative Manager (Copy), Advisors Creative Desk Overview The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. Creative Manager (Copy) sets the creative direction and shapes high-quality work that delivers real business impact across the EEMEA region, through both strategic thinking and hands‑on writing. The role works alongside the Creative Manager (Art) and leads a multidisciplinary creative team, collaborating across functions to ensure ideas are clearly translated across fast-moving and long-term initiatives. The Role Lead and manage creative work from brief to delivery, motivating teams and ensuring the highest standards of craft. Translate strategic briefs into strong, on‑brand ideas and fully developed creative campaigns. Write and develop copy across various formats and channels, including brand narratives, scripts, digital, social, video, print, and direct-response materials. Manage multiple clients, briefs, and deliverables in parallel, overseeing production and post‑production with a high level of independence. Collaborate across disciplines to deliver high-quality work on time and across all touchpoints. Present ideas clearly and confidently in internal reviews and client meetings. Proactively bring new ideas, identify opportunities, and stay ahead of emerging trends. Give and receive feedback constructively, approaching challenges with resilience and a solutions mindset.

All About You

• Minimum 10 years of copywriting experience, including senior leadership roles at the Creative Director level or above, within full-service, preferably global network agencies.
• A strong portfolio showcasing brand-building and integrated work across ATL, BTL, social, and digital channels.
• Proven ability to translate strategy and insights into conceptually strong, high-quality creative work.
• Experience leading creative direction for integrated campaigns, with original thinking and strong problem‑solving skills.
• Proven people leadership, with the ability to collaborate across disciplines and mentor junior talent.
• Excellent communication and presentation skills with clients and internal teams.
• Strong understanding of the digital landscape, social platforms, and emerging trends.
• Experience working on finance or financial services brands.
• Proficiency in English; additional languages are a plus.
• Bachelor's degree or equivalent; an advanced degree is a plus.
• Ability to travel as required.

Corporate Security Responsibility

• All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.