Business Development & Loyalty Programs Manager

Eureko Sigorta; Fatih; On-site; TRY 700,000 - 1,100,000; Full time

Job summary

Eureko Sigorta is seeking a Business Development & Loyalty Programs Manager to shape customer-centric growth, strengthen loyalty, and lead innovative initiatives. The role requires leadership, strategic thinking, and effective cross-functional collaboration across Marketing, Sales, CRM, Digital, IT, and Finance.

The position focuses on developing loyalty programs, improving customer journeys, and driving initiatives that enhance acquisition, retention, and lifetime value for customers in a

Qualifications

• Proven experience in Business Development, Marketing, Customer Experience, Digital Products, Loyalty Programs, or related fields.
• Strong strategic thinking and commercial acumen.
• Data-driven mindset with the ability to translate insights into meaningful business actions.

Responsibilities

• Lead design and execution of business development and customer loyalty strategies to support sustainable growth.
• Develop initiatives to increase customer acquisition, retention, cross-selling, and lifetime value.
• Own and prioritize digital product development initiatives from a Product Owner perspective.
• Drive customer experience improvements through journey optimization and data-driven actions.
• Build and manage strategic partnerships and ecosystem collaborations.
• Monitor performance metrics to identify opportunities and drive continuous improvement.
• Collaborate with Marketing, Sales, CRM, Digital, IT, Customer Experience, Claims, Finance, and Legal to deliver solutions.

Skills

Business development

Marketing

Customer experience

Digital products

Loyalty programs

Leadership

Communication

Data-driven

English

Job description

At Eureko Sigorta, we go beyond providing insurance solutions—we create meaningful experiences that add value to our customers’ lives. We are looking for a Business Development & Loyalty Programs Manager who will play a key role in shaping our customer-centric growth strategy, strengthening customer loyalty, and leading innovative business initiatives.

What You'll Do

• Lead the design and execution of business development and customer loyalty strategies that support sustainable growth.
• Develop initiatives to increase customer acquisition, retention, cross-selling, and customer lifetime value.
• Own and prioritize digital product development initiatives from a Product Owner perspective, ensuring alignment with business objectives and customer needs.
• Drive customer experience improvements through customer journey optimization, NPS insights, and data-driven action plans.
• Build and manage strategic partnerships and ecosystem collaborations that create long-term business value.
• Monitor business, channel, and customer performance metrics to identify opportunities and drive continuous improvement.
• Collaborate closely with cross-functional teams including Marketing, Sales, CRM,Digital, IT,Customer Experience, Claims, Finance, and Legal to deliver impactful solutions.

What We're Looking For

• Proven experience in Business Development, Marketing, Customer Experience, Digital Products, Loyalty Programs, or related fields.
• Strong strategic thinking and commercial acumen.
• Experience managing cross-functional projects and stakeholder relationships.
• Data-driven mindset with the ability to translate insights into meaningful business actions.
• Strong leadership and communication.
• Ability to balance customer needs with business and financial objectives.
• Good in English.

''At Eureko Sigorta, equal opportunity is our priority.

We evaluate all our candidates based on our company’s competency requirements, without taking into consideration characteristics such as gender, marital status, age, language, religion, race, or political views, and we embrace the principle of being an employer that provides fair and equal opportunities.''