Brand Manager

AppNation; Fatih; On-site; TRY 300,000 - 420,000; Full time

Benefits offered by this job

Private health insurance

Meal and commute support

Relocation support

Flexible working options

Job summary

AppNation is seeking a Brand Manager to shape how we are perceived as a product company and workplace. You will build a strong narrative across social presence, events, and candidate touchpoints to attract high-potential talent and strengthen our overall brand.

You'll work closely with People & Culture, marketing, and leadership to turn our culture, products, and ways of working into a scalable employer brand, while managing content, communities, and the candidate journey.

Qualifications

• 2-5 years of experience in brand, content, social media, community, or employer branding.
• Strong written and verbal communication skills in English, with the ability to create engaging and authentic content.
• Experience managing social media accounts, following content trends, and building communities.
• Understanding of company culture, employee experience, and internal engagement.
• Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
• Strong analytical skills and understanding of how brand impacts growth, hiring, and retention.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Own and shape AppNation’s brand and employer brand strategy across channels.
• Lead content and social media, creating engaging stories that reflect our products and culture.
• Manage brand touchpoints including website, careers pages, digital assets, and merchandise.
• Shape company culture and employee experience through internal initiatives and storytelling.
• Own and enhance the candidate experience from first impression to offer.
• Build communities and lead internal/external events and university collaborations.
• Track brand performance using data and insights to improve engagement and hiring outcomes.

Skills

Brand management

Content creation

Social media

Community management

Employer branding

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

We’re looking for a Brand Manager to shape how we are perceived - both as a product company and as a workplace. From social presence to events and candidate touchpoints, you will build a strong, consistent narrative that attracts high-potential talent and strengthens our overall brand.

Working closely with People & Culture, marketing, and leadership, you’ll turn our culture, products, and way of working into a scalable and compelling brand.

What You’ll Do

• Own and shape AppNation’s brand and employer brand strategy, strengthening awareness, credibility, and positioning across all channels.
• Lead content and social media, creating engaging stories that reflect our products, culture, and way of working.
• Manage and improve brand touchpoints, including our website, careers pages, digital assets, and company merchandise.
• Shape company culture and employee experience through internal initiatives, storytelling, and communication.
• Own and enhance the candidate experience across all touchpoints, from first impression to offer.
• Build communities and lead internal and external events, meetups, and university collaborations.
• Track brand and employer brand performance, using data and insights to improve engagement, reach, and hiring outcomes.

What We’re Looking For

• 2-5 years of experience in brand, content, social media, community, or employer branding.
• Strong written and verbal communication skills in English, with the ability to create engaging and authentic content.
• Experience managing social media accounts, following content trends, and building communities.
• Understanding of company culture, employee experience, and internal engagement.
• Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
• Strong analytical skills and understanding of how brand impacts growth, hiring, and retention.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Why AppNation?

• Build and scale products reaching millions of users globally.
• Work with talented people in a fast-moving AI-first environment.
• Take ownership and see your impact directly in the products you build.
• Grow quickly with opportunities to lead projects and shape technical decisions.Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Application Review → Interview → Technical Assessment → Final Interviews

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.