Brand Manager

Evyap; Fatih; Hybrid; TRY 420,000 - 700,000; Full time

Benefits offered by this job

Flexible work schedule

Expansive international exposure

Professional development programs

Employee events & social activities

Competitive compensation package

Evystore benefits

Job summary

Evyap is seeking a seasoned marketing professional to lead brand strategy and multi-channel campaigns from planning through launch. You will analyze markets, price trends, and consumer insights to drive growth and optimize the product portfolio.

The role involves coordinating ATL/BTL activities, managing 360-degree communications, and collaborating with sales, production, and finance to deliver results across countries.

Qualifications

• University graduate with marketing field focus; master preferred.
• Strong ability to analyze Nielsen reports and market data.
• Experience in multinational or reputed FMCG environments is a plus.

Responsibilities

• Define brand strategy aligned with business goals through market and price analyses.
• Coordinate ATL/BTL campaigns and in-store activities to grow market share.
• Manage 360-degree communications (digital, social, traditional media).
• Collaborate with sales, production and finance to ensure campaign success.

Skills

Marketing experience

Brand management

Project management

Education

Master's degree preferred

Job description

Discover Your Potential and Grow with Evyap

With more than 3,000 employees and exports to over 100 countries, EVYAP’s success story began in a small workshop in Erzurum in 1927. Today, our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby, and Fax, are loved by millions of consumers around the world.

With production facilities in Türkiye, Egypt, and the world’s largest oleochemicals plant in Malaysia, we continue to create value through innovation, sustainability, and a commitment to excellence. Most importantly, we believe our success comes from our people and the unique contributions they bring every day.

At Evyap, we believe in growing stronger together. Every new beginning brings new opportunities to learn, create, and make an impact. We share and respect, take responsibility, continuously improve ourselves, and celebrate success as one team. Here, you will find an environment where you can grow both personally and professionally, leave your mark through meaningful projects, and build a rewarding career journey.

Together, we are better. Are you ready to join us on this journey?

What You’ll Be Doing?

• Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research
• Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share.
• Executes 360degree communication (ATL / BTL / Digital & Social Media)
• Works closely with countries to gather learnings and provide best practices for other countries.
• Monitors brand performances and recommended specific initiatives.
• Capable of managing wide range of product portfolio.
• Able to work with financials as well as carry out budgeting, financial analysis & reporting (feasibility analysis / Cost / Ebitda )
• Prepares the marketing plan, annual budget and communication/media plan for the brand.
• Manages and organizes product launches.
• Conceptualizes strategic initiatives and implement details of a campaign.
• Works in cooperation with the sales, production and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
• Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
• Flexibility to travel in order to track flow of business and take required actions in local site.

Who We’re Looking For

• University graduate, preferably master degree.
• Minimum 4 years’ experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.
• Ability to understand and set action plans on Nielsen report analysis.
• Ability to work in a multi-cultural environment, having an international and regional experience is a big asset.
• Mobility within job scope.
• Strong project management skills and desire to lead.
• A top communicator with an excellent ability to execute successful partnerships.
• Excellent command of written and spoken English.

The Opportunities of Joining Us:

At Evyap, you are not just joining a company; you are becoming part of a global success story. As a member of our team, you will have the opportunity to contribute to international projects, develop your capabilities, and help shape the future of our business. With a people-first approach, we offer a range of opportunities and benefits designed to support your growth and enhance your employee experience.

• At Evyap, we offer a flexible working model that enables employees to work from the office three days a week and remotely two days a week. We also make office days more enjoyable through social events and special celebrations.
• Work as an expat in our offices across Indonesia, Malaysia, Russia, the USA, and Egypt, while gaining valuable experience through international projects and collaborations.
• Through our monthly #TekİşimGelişim events, webinars, digital learning programs, and engaging development activities, we support your continuous growth and learning journey.
• Enjoy a vibrant social experience through activities focused on music, art, sports, and social responsibility initiatives, while building meaningful connections with your colleagues.
• Benefit from a competitive compensation package and strong union-supported benefits, including holiday, shoe, fuel, and food allowances.
• Through the Evystore application, you can personalize selected benefits and choose the options that best fit your needs and lifestyle.
• Experience our latest innovations through monthly product packages and enjoy special discounts at our on-site store.

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