Brand Manager

KOROPLAST Tüketim Maddeleri; Esenyurt; Hybrid; TRY 300,000 - 520,000; Full time

Job summary

Koroplast is Türkiye's market leader in trash bags and kitchen accessories with 45 years of expertise. This hybrid role requires 2 days per week at our Esenyurt headquarters, joining the Marketing team to own brands end-to-end and drive growth across Türkiye and export markets.

Reporting to the Marketing Manager, the Assistant Brand Manager / Brand Manager will lead brand strategies, KPI delivery, budgets, and cross-functional launches, while supporting e-commerce and digital growth initiatives.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field.
• Minimum 4+ years of experience in brand marketing.
• Proven experience in brand building and strategy development.
• Strong analytical and data-driven mindset.
• Excellent communication and stakeholder management skills.
• Strong project management and multitasking abilities.
• Advanced English (written & spoken) is required.
• Male candidates must have completed military service.

Responsibilities

• Develop and execute local and global brand strategies
• Identify growth opportunities through sales data, Nielsen insights, and consumer research
• Lead annual marketing planning and deliver KPIs
• Own marketing budgets, investments, and ROI performance
• Lead creative development with agencies (creative & media)
• Drive innovation and new product launches with cross-functional teams
• Support e-commerce and digital growth initiatives
• Track global trends; test, learn, and scale new ideas

Skills

Strong analytical & data-driven mind

Excellent communication & stakeholder

Strong project management & multitask

Advanced English (written & spoken)

Education

Bachelor’s degree in Business Administration, Economics, Engineering, or related field

4+ years of experience in brand marketing

Job description

Koroplast is the market leader in trash bags and kitchen auxiliary products in Türkiye, with 45 years of expertise. With our motto “Life Made Easy Together”, we deliver innovative, high-quality solutions that consumers trust.

Joining the Koroplast Marketing team means taking a true driver’s seat in FMCG—owning brands end-to-end, making real business impact, and growing rapidly in a high-performance environment in all fronts of Marketing and E-Commerce.

This is a hybrid role, requiring 2 days per week at our Esenyurt headquarters.

About the job

Reporting to the Marketing Manager; Assistant Brand Manager / Brand Manager will be responsible for the following, for their brand/categories for Türkiye and export markets;

• Develop and execute local and global brand strategies
• Identify growth opportunities through sales data, Nielsen insights, and consumer research
• Lead annual marketing planning and deliver KPIs
• Own marketing budgets, investments, and ROI performance
• Lead creative development with agencies (creative & media)
• Drive innovation and new product launches with cross-functional teams
• Support e-commerce and digital growth initiatives
• Track global trends; test, learn, and scale new ideas

WHAT’S IN IT FOR YOU

• End-to-end ownership from day one
• Opportunity to work across multiple categories and brands
• Fast-paced, high-impact environment with strong learning curve
• Freedom to test, learn, and scale ideas quickly
• Peaceful, collaborative and entrepreneurial team culture

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field
• Minimum 4+ years of experience in brand marketing
• Proven experience in brand building and strategy development
• Strong analytical and data-driven mindset
• Excellent communication and stakeholder management skills
• Strong project management and multitasking abilities
• Advanced English (written & spoken) is required
• Male candidates must have completed military service

Your personal data, which will be collected through your applications submitted within the scope of this announcement, will be processed by Koroplast as the data controller in accordance with Law No. 6698 on the Protection of Personal Data (KVKK). Your data will be processed automatically for the purpose of managing the job application process in compliance with KVKK and related legislation. For detailed information, please refer to the Clarification Text available on the Koroplast website.