Affiliate Growth Lead - Marketplace Performance

idefix; Eyüpsultan; On-site; TRY 600,000 - 900,000; Full time

Job summary

idefix.com, part of Turkuvaz Media Group, is seeking an Affiliate Marketing Executive to lead annual and periodic affiliate strategies targeting platform growth, customer acquisition, and revenue. You will design coupon strategies, manage the partner network, and drive performance across affiliate channels.

You will oversee influencer collaborations, track ROI/ROAS, coordinate with commercial teams, and optimize campaigns to promote the right products on idefix.com.

Qualifications

• Minimum 4 years of experience in Affiliate Marketing, Influencer Marketing, or Performance Marketing.
• Experience in the e-commerce or marketplace industry is preferred.
• Strong understanding of ROI, CPA, CPS and ROAS metrics.
• Proficient in analytics and measurement tools such as Google Analytics, Adjust, Appsflyer, and similar platforms.
• Strong communication and stakeholder management skills with proven partner management experience.
• Data-driven mindset with strong analytical thinking and problem-solving abilities.
• Results-oriented, highly organized, and experienced in performance management.

Responsibilities

• Develop and execute the company’s annual and periodic Affiliate Marketing strategies end-to-end, creating partnership models that contribute to platform growth, customer acquisition, and revenue targets.
• Design and manage affiliate campaign structures, coupon and discount strategies, category-based commission models, and performance-driven action plans aligned with marketplace and e-commerce dynamics.
• Expand the affiliate ecosystem by acquiring new partners, including micro and macro influencers, publishers, content creators, coupon platforms, and cashback platforms; build sustainable partner relationships and maintain an active publisher pipeline.
• Manage influencer collaboration processes, including planning, briefing, content publication tracking, performance measurement, and optimization; develop content partnerships aligned with brand and commercial objectives.
• Analyze traffic, conversions, orders, new customer acquisition, ROI/ROAS, CPS, and CPA metrics generated through affiliate and influencer channels on a daily basis, implementing optimizations to improve performance.
• Collaborate closely with commercial teams, category management, campaign teams, and brand teams to ensure the promotion of the right products, campaigns, and brands across affiliate channels.
• Manage operational processes with affiliate networks, influencer/talent agencies, and technology partners; oversee special partnerships, media planning activities, and performance-based agreements.
• Monitor the proper functioning of affiliate tracking, deep links, coupon codes, attribution systems, and third-party measurement tools (e.g., Adjust); coordinate integration processes with IT and product teams when required.
• Prepare daily, weekly, and monthly performance reports, providing management with analytical insights and growth recommendations.

Skills

Affiliate Marketing

Influencer Marketing

Performance Marketing

Analytics

Stakeholder Management

Tools

Google Analytics

Adjust

Appsflyer

Job description

idefix.com, part of Turkuvaz Media Group, is seeking an Affiliate Marketing Executive to lead annual and periodic affiliate strategies targeting platform growth, customer acquisition, and revenue. You will design coupon strategies, manage the partner network, and drive performance across affiliate channels.

You will oversee influencer collaborations, track ROI/ROAS, coordinate with commercial teams, and optimize campaigns to promote the right products on idefix.com.