Advertising Director

Taboola; Fatih; On-site; TRY 4,633,920 - 6,950,880; Full time

Benefits offered by this job

20 days holiday

Excellent health insurance

Stock options

Flexible working hours

Job summary

Taboola is looking for an Advertising Director to drive the advertiser business in Turkey. In this senior role, you will oversee a team focused on both new client acquisition and account retention, ensuring revenue growth in a fast-paced environment.

The ideal candidate will have over 10 years of experience in advertising leadership, deep familiarity with the Turkish market, and a proven record of building high-performance teams. This position offers a hybrid work schedule and generous benefits, along with the chance to work with prominent global brands.

Qualifications

• 10+ years in a senior commercial or advertising leadership position.
• Deep understanding of the Turkish advertising market and its decision-makers.
• Experience mentoring and developing sales and account management teams.

Responsibilities

• Lead teams to scale and retain business with Turkey as the primary focus.
• Manage client expectations and campaign success end-to-end.
• Set clear goals and KPIs for sales and account management teams.

Skills

Sales leadership

Performance advertising

Client retention

Team building

Negotiation

Education

10+ years in advertising leadership

Tools

Digital media platforms

Job description

Realize your potential by joining the leading performance‑driven advertising company!

As the Advertising Director, Turkey, you will own and grow Taboola's advertiser business with Turkey as your primary market and engine of growth. This is a hands‑on commercial leadership role: you will lead both halves of the engine — a team of sellers landing and scaling new business, and a team of account managers driving retention and growth — while staying personally close to the biggest deals and clients. You own the full customer lifecycle, advertiser strategy and the market book of business end to end - reporting directly to the Country Manager.

We're looking for an exceptionally ambitious, sales‑savvy leader - someone senior enough and expert of performance advertising and have seen it all, but still hungry enough to be at the forefront. You don't manage pipelines; you build the people and the environment that makes great pipelines inevitable. You and your team will build and manage long‑term strategic partnerships with direct clients and agencies, advocating the power of our platform and scaling our momentum in some of the most exciting growth markets in the world. You will be a senior face of Taboola in the region — present at the biggest client meetings, on stage at key industry events, and personally engaged wherever the stakes are highest. Success in this role is your team's relentless prospecting and pipeline development, new client acquisition and activation, client retention and growth, and achievement against aggressive total revenue goals across multiple markets and currencies. This is not a role for someone who says "I wouldn't chase that" — you set the culture, lead by example, and your team takes its cues from you. Our culture and win‑win approach to partnerships demand passion, accountability and a real sense of professional urgency every single day, alongside the cultural fluency to win across very different markets.

To thrive in this role, you'll need:

• Extremely ambitious, driven self‑starter who creates their own momentum when it’s needed - no task is beneath you when there's revenue on the table
• Minimum of 10 years in a senior commercial or advertising leadership position, with a background from a major agency, brand‑side marketing team, or leading technology/ad‑tech company — you understand how advertisers think and make budget decisions because you've been inside those conversations
• Deep familiarity with the Turkish advertising market — its clients, agencies, dynamics and decision‑makers — and the ambition to make it your flagship market
• Fluency in advertiser measurement frameworks — CAC, LTV, incrementality, MMM and attribution gaps are concepts you've mastered and can use to challenge, consult and win the confidence of sophisticated advertisers
• Proven experience directly managing, recruiting and developing both a sales team and an account management team — combined headcount of at least 4 people — while still leading from the front and rolling up your own sleeves
• A natural leader and coach: you know how to build a team's commercial instincts, teach them how to prospect and position, and elevate the people around you — but when the moment demands it, you are the first one to pick up the phone and chase; "I wouldn't do that" is simply not in your vocabulary
• Proven success in securing and scaling customer budgets, and in growing and retaining existing accounts post‑sale
• Relentless track record independently building, pursuing and closing a large pipeline of leads, and running structured account and retention plans
• Significant experience in structuring and negotiating deals within the digital media space
• Experience mentoring sellers and account managers and pushing them to excellent performance
• Must be technologically savvy — able to learn what is needed to support successful deal implementation and optimization
• Experienced in building great team culture and camaraderie across distributed, multi‑market teams
• Ability to work in a fast‑paced, quickly changing environment and to consistently learn, adapt and develop
• Native Turkish and fluency in English is required
• Willingness to travel regularly across the region
• Working with performance customers would be highly beneficial

How you'll make an impact:

As an Advertising Director, Turkey & Emerging Markets you'll bring value by:

• Lead both a team of sellers and a team of account managers to land, scale and retain business — with Turkey as your primary focus and the
• Driving aggressive, high performance across both functions in order to grow the regional Book of Business
• Defining the go‑to‑market strategy for each market across direct and agency routes, and finding creative ways of cutting through the noise to get in front of key decision‑makers
• Effectively managing client expectations and ensuring successful campaign management end to end
• Managing a robust pipeline and accurately forecasting new‑business closure rates, identifying ways to close the gap
• Setting clear goals and KPIs for both the sales and account management teams, regularly tracking and optimizing performance
• Understanding clients' organizations, producing and maintaining up‑to‑date 'client mapping' for key accounts
• Running quarterly account plans with the AMs and holding them accountable for ways to scale
• Offering multiple Taboola products to a given client by finding the right stakeholders for each product
• Gaining excellent understanding of digital technology, video, and the revenue ecosystem to explain product benefits in context
• Working closely with regional and global leadership to consistently achieve and exceed revenue goals
• Building a book of business with a strong ICP base, growing anchor accounts into flagship advertisers and the largest spenders in their respective markets
• Pitching, signing and managing JBAs with key clients
• Ensuring QBRs are delivered in a timely and effective fashion
• Interacting with the project implementation team to manage client expectations and ensure successful implementation of our products and technology
• Working collaboratively with other markets and teams to understand the types of clients scaling elsewhere and replicating those playbooks across the region
• Conveying client feedback to Taboola's product team regarding product development needs
• Maintaining an active social and on‑stage presence, actively building your network across the region

Benefits

• Well‑being: With an office culture that’s international, social and supportive, Taboola offers very generous benefits including 20 days holiday, excellent health insurance, some flexible working, and stock options to name just a few.
• Flexibility: We offer a hybrid work schedule with 3 days in‑office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest and Expedia

Equal Opportunity Employer

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.