Brand Deals Market Activation Lead, APAC

Google; Singapore; Remote; SGD 180,000 - 300,000; Full time

Job summary

Google LLC in Singapore is seeking a Brand Deals Market Activation Lead for APAC to drive regional strategy and market growth. You will collaborate with APAC teams and leadership to scale creator partnerships for YouTube creators and partners.

The role requires deep knowledge of creator ecosystems, strong communication skills, and program management capabilities in a fast-paced environment. A global tech culture and performance-based outcomes await.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Responsibilities

• Drive and execute strategy for brand deals across YouTube and Google in the Americas region (APAC).
• Cultivate the creator partnerships ecosystem between advertisers, agencies and YouTube creators. Design and establish operational processes to facilitate creator partnerships at scale.
• Work seamlessly with the APAC YouTube Partnerships team, regional GTM team, and Google Business Organization on cross-functional projects to drive business outcomes.
• Analyze data trends to generate insights to influence brand deals strategic roadmap and drive outsized growth in APAC Brand Deals markets.
• Develop key market insights for APAC, keeping a pulse on the creator marketing industry and engaging platforms to synthesize key trends, gaps, and opportunities for YouTube.

Skills

Brand deals

Market activation

APAC leadership

Executive communications

Education

Bachelor's degree

Job description

Brand Deals Market Activation Lead, APAC

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Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

• Deep knowledge of the creator ecosystem and sponsorship deals between creators and brands.
• Deeply comfortable with executive level communications, offering strategic counseling and thought partnership for regional partnership leads.
• Strong written and verbal communications skills, with exceptional ability to structure a compelling storyline and build presentation decks/documents to support their position.
• Strong business sense with distinctive problem solving, analysis and program management skills.
• Self-initiator, with the ability to effectively operate with flexibility in a fast-paced, high energy and a constantly evolving team environment.

About the job

The Commercial and Segment Activation team is responsible for driving global, cross-functional commercialization initiatives to accelerate the growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning, business operations, and product and market activation.

In this role, you will be the Brand Deals lead in APAC to drive regional strategy, commercial activation and market growth, partnering with the APAC YouTube and Google Business Organization brand deals teams and leadership to scale creator partnerships for YouTube creators. You will demonstrate the ability for strong problem solving, program management and cross-functional collaboration with multiple levels of the organization, and pragmatism in accomplishing goals effectively.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

Responsibilities

• Drive and execute strategy for brand deals across YouTube and Google in the Americas region (APAC).
• Cultivate the creator partnerships ecosystem between advertisers, agencies and YouTube creators. Design and establish operational processes to facilitate creator partnerships at scale.
• Work seamlessly with the APAC YouTube Partnerships team, regional GTM team, and Google Business Organization on cross-functional projects to drive business outcomes.
• Analyze data trends to generate insights to influence brand deals strategic roadmap and drive outsized growth in APAC Brand Deals markets. Synthesize and prioritize creator and partner feedback; diagnose and resolve operating challenges getting in the way of market growth.
• Develop key market insights for APAC, keeping a pulse on the creator marketing industry and engaging platforms to synthesize key trends, gaps, and opportunities for YouTube.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.