Youth Journey Architect & Engagement Lead

National Trades Union Congress (NTUC); Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Young NTUC, the youth wing of NTUC, seeks a Manager (Outreach and Engagement), Youth to shape how youths move from initial contact to sustained engagement across NTUC Youth. You will design end-to-end journeys and connect physical and digital touchpoints, translating insights into relevant content, programmes and opportunities.

You will work with stakeholders to embed journey thinking, surface youth content, identify gaps, and drive improvements using feedback and data.

Qualifications

• Degree holder in any discipline.
• 3–6 years’ relevant experience in customer journey design, digital engagement, audience development, marketing, programme design, customer experience or related fields.
• Strong understanding of audience behaviour across physical and digital touchpoints.
• Demonstrated ability to translate insights into practical engagement strategies or experiences.
• Strong analytical, communication and stakeholder management skills.
• Comfortable operating in ambiguity and building new capabilities from the ground up.
• Curious about youth, careers, industries and the future of work.
• Experience with CRM, segmentation, content strategy, programme design or digital engagement would be an advantage.

Responsibilities

• Map and design journeys across key youth segments.
• Identify youth needs, motivations, barriers and key moments across each stage of the journey.
• Design pathways that connect physical engagements to relevant digital, programme, community and membership touchpoints.
• Identify opportunities to deepen relationships and drive repeat engagement and progression.
• Work with stakeholders to embed journey thinking across our programmes.
• Translate youth needs and insights into relevant content, resources, programmes and engagement propositions.
• Work with stakeholders to surface relevant content to youths.
• Identify gaps in existing youth offerings and develop new experiences or propositions to address them.
• Use youth feedback and behavioural data to identify friction points and continuously improve journeys.
• Partner with the Performance Marketing & CRM function to translate journeys into relevant digital nurture and engagement flows.

Education

Bachelor's degree or equivalent

Tools

CRM systems

Data analytics

Job description

Young NTUC, the youth wing of NTUC, seeks a Manager (Outreach and Engagement), Youth to shape how youths move from initial contact to sustained engagement across NTUC Youth. You will design end-to-end journeys and connect physical and digital touchpoints, translating insights into relevant content, programmes and opportunities.

You will work with stakeholders to embed journey thinking, surface youth content, identify gaps, and drive improvements using feedback and data.