Web Operations (AEM), Assistant Manager - Digital Business

Starhub Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

StarHub Ltd is seeking an Assistant Manager for Web Operations (AEM) to own the technical build and performance of the website within the Digital Business team. You will work with product, marketing, and tech partners to drive targeted page experiences, ensure accessibility and performance, and support campaign updates.

You will co-create templates, author pages, and campaigns in AEM, analyse data to drive improvements, and manage the authoring workflow from content entry to publishing.

Qualifications

• Hands-on, performance-driven mindset.
• Proactive self-starter with ability to manage cross-functional requests.
• Strong ownership over website experience and outcomes.
• Team management and stakeholder engagement experience preferred.
• Ability to balance technical execution with business needs.

Responsibilities

• Own the technical build and performance of StarHub.com on AEM.
• Co-create templates, page structures, and user journeys with the Web Ops team.
• Analyze page metrics to optimize traffic, bounce, and conversions.
• Translate business goals into page structure and CTAs for conversion.
• Support A/B testing and personalisation initiatives and implement winning variants.
• Audit pages and recommend improvements based on performance.
• Publish and manage pages, components, and templates in AEM (Author/Publish).
• Manage authoring workflow, versioning, approvals, and publishing.
• Tag and organize assets in AEM DAM; coordinate with product and dev teams.

Tools

Adobe Experience Manager (AEM)

Job description

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Web Operations (AEM), Assistant Manager - Digital Business

Date: 27 Aug 2026

Location: SG

Job Description

Web Operations (AEM), Assistant Manager — Digital Business

About the Role

We are seeking a hands-on, performance-driven Assistant Manager to own the technical build and performance of our website on Adobe Experience Manager (AEM). Sitting within the Web Operations digital business team, this role focuses primarily on AEM development, authoring, and page performance, working closely with the wider team on the campaign scheduling and day-to-day operations of StarHub's website (Discovery Pages) — a critical part of our digital experience that drives product awareness, campaign visibility, sales, and customer experience.

Key Responsibilities

• Co-own, together with the Web Ops Manager, the evolution of the StarHub.com experience to support digital sales, product awareness, and overall brand experience.
• Work with Digital Business Lead to build best-in‑class templates, page structures, and user journeys that align with strategic objectives.
• Analyse page-level data (traffic, bounce rate, conversion) to identify what's working and what isn't.
• Translate business goals into page structure and CTAs that support conversion.
• Support A/B testing and personalisation initiatives and help implement winning variants.
• Audit underperforming pages and recommend improvements.
• Work with the Web Operations team and Digital Business Lead to recommend the best-performing, sales-driving page layouts within the available component library.
• Review every campaign or page post‑launch and make recommendations to optimise the page based on performance insights for the next campaign.
• Build, configure, and publish pages, components, and templates in AEM (Author/Publish).
• Manage and execute the authoring workflow: content entry, versioning, approvals, and publishing.
• Manage and execute AEM DAM, including organising and tagging digital assets.
• Partner with the AEM Product Owner and AEM developers to scope custom components, raise bugs, and run UAT.
• Ensure all pages meet accessibility, SEO, tracking, and regulatory compliance standards prior to go‑live.
• Troubleshoot page-level issues and coordinate fixes with IT/development partners.
• Cross-Functional Collaboration.
• Work closely with Digital POs, Product, Marcom, Brand, SEO, UX/UI, and Tech teams to plan, prepare, and execute timely Discovery Page updates, ensuring requirements and technical feasibility are aligned.
• Coordinate with the Web Operations team on campaign timelines and pricing/product change go‑live dates, ensuring the technical build is ready in time.
• Flag technical risks, dependencies, or conflicts on planned launches.
• Support lead‑generation initiatives by integrating forms and dynamic content where appropriate.

Qualifications

• A proactive self-starter, capable of managing cross-functional requests and competing priorities, and comfortable engaging senior stakeholders.
• Performance-driven, with a strong sense of ownership over website experience and outcomes.
• Able to balance technical execution with commercial requirements.
• Strong attention to detail and a commitment to content quality and consistency.
• Team management experience, with the ability to guide and coach operational or functional leads, is preferred.
• Able to anticipate challenges, manage change, and keep teams aligned through uncertainty.
• Positive, adaptable, and resilient — comfortable in dynamic, fast-moving environments.
• Comfortable working under pressure to meet business deadlines.
• High ethical standards a must