Marketing Manager, Wearables (APAC)

Meta; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Meta is seeking a Marketing Manager to lead wearables marketing in APAC, owning market strategy, integrated Go-To-Market, and end-to-end creative and media leadership. This is a leadership role partnering with Product Marketing, Retail, Sales/Partnerships, Communications and external agencies to drive growth and category narrative.

The role requires 15+ years in integrated marketing and demonstrated ownership of APAC market strategy, media planning, and exec communication.

Qualifications

• 15+ years in integrated marketing, Go-To-Market, product/category or brand/performance marketing.
• Ownership of market-level strategy and execution in APAC.
• Media strategy budgeting with performance optimization.
• Experience leading creative and media agencies.
• Cross-functional leadership across product marketing, retail, sales/partnerships, communications, analytics.
• Executive communication and stakeholder management in ambiguous situations.
• Incrementality/brand lift testing and mixed-method measurement.
• APAC retail programs including in-store demos, merchandising, promoter training, events.
• Advancing AI skills and staying current with AI technologies.
• Experience marketing hardware/devices (smart glasses, wearables, smartphones).
• Experience GTM with major accounts and co-marketing governance.
• Ability to integrate AI tools to optimize workflows and drive impact.
• Ethical AI practices risk assessment and bias mitigation.

Responsibilities

• Lead wearables marketing in APAC, owning market strategy and GTM.
• Direct end-to-end creative and media leadership.
• Partner with Product Marketing, Retail, Sales/Partnerships, Communications and external agencies.
• Track business health, sales indicators and brand health.
• Escalate mitigations and decision asks to leadership.

Skills

Integrated marketing

Go-To-Market

Product marketing

Brand marketing

Performance marketing

Media strategy

Creative leadership

Cross-functional leadership

Stakeholder management

APAC markets

AI skills

Wearables marketing

Job description

We are hiring a Marketing Manager to lead wearables marketing in APAC, owning market strategy, integrated Go-To-Market, and end-to-end creative and media leadership. This is a leadership role and will drive category narrative, launch experience, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Communications and external agencies. The role will also own business health, tracking sales, leading indicators on brand health and performance, identifying risks, and escalating critical mitigations and decision asks to leadership.

• 15+ years of experience in integrated marketing, Go-To-Market, product/category marketing, or brand/performance marketing (consumer tech/devices/retail)
• Proven ownership of market-level strategy and execution in APAC markets
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Proven experience with creative strategy/briefing skills and a track record of leading creative and media agencies to deliver high-quality outcomes
• Proven cross-functional leadership through influence (Product Marketing Manager/Product, Retail, Sales/Partnerships, Communications, Analytics)
• Experience with executive communication and stakeholder management and experience in driving decisions in ambiguous situations
• Experience with incrementality/brand lift testing and mixed-method measurement
• Experience with APAC retail programs (in-store demos, merchandising, promoter training, retail events)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience marketing hardware/devices (smart glasses, wearables, smartphones)
• Experience leading partner GTM with major accounts (marketplaces, large-format retail, specialty, operators) and co-marketing governance
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)