VP of Operations & Brand Development

ADA GROUP PTE. LTD.; Singapore; On-site; SGD 200,000 - 320,000; Full time

Job summary

ADA GROUP PTE. LTD. is seeking a hands-on VP of Operations & Brand Development to own end-to-end supply chain, procurement, manufacturing partnerships, and brand execution as we scale across Southeast Asia.

This is a build-and-run role, working with offshore manufacturers and shaping the brand from product formulation to e-commerce and retail. The role demands 12-15+ years in skincare/consumer goods, direct offshore-partner management, and a proven ability to blend brand strategy with

Qualifications

• 12 to 15+ years of experience across brand development, procurement, supply chain, or sales management in skincare/consumer goods.
• Direct experience managing offshore or overseas manufacturing partners.
• Track record owning brand strategy and communications alongside operational execution; hybrid role.
• Familiarity with Southeast Asian consumer markets and climate-driven product considerations is a strong plus.
• Comfortable in a lean, founder-style environment with no large existing team or playbook.
• Fluent Mandarin; knowledge of Thai, Malay, Bahasa, or Vietnamese is advantageous.
• Bachelor's degree is required.

Responsibilities

• Manage relationships with offshore manufacturing and formulation partners to ensure quality, cost, and timelines.
• Own end-to-end supply chain operations from sourcing to direct-to-consumer fulfilment.
• Partner with formulation teams to adapt products for tropical climates and SEA skin needs.
• Lead brand development and communications strategy across channels.
• Support market entry and expansion planning for new SEA markets.
• Negotiate with suppliers and vendors; represent the company in external and investor conversations.
• Build and lead a growing regional team spanning operations, procurement, and brand functions.

Skills

Brand development

Procurement

Supply chain

Sales management

Offshore partner management

Brand strategy

Communications

Education

Bachelor's degree

Job description

VP of Operations & Brand Development - Premium Skincare

Singapore | Open to relocation candidates

About the Role

We are looking for a hands-on operations leader to take ownership of our end-to-end supply chain, manufacturing partnerships, and brand execution as we scale our premium skincare line across Southeast Asia. This is a build-and-run role. You will work directly with offshore manufacturing partners, own procurement and quality standards, and help shape how the brand shows up in market, from product formulation through to e-commerce and eventual physical retail.

What You will Do

• Manage relationships with offshore manufacturing and formulation partners, ensuring product quality, cost, and timelines stay on track across the SKU portfolio
• Own end-to-end supply chain operations from upstream sourcing and procurement through to downstream logistics and direct-to-consumer fulfilment
• Partner with formulation teams to adapt products for tropical/humid climates (texture, stability, actives suited to SEA skin concerns)
• Lead brand development and communications strategy, keeping messaging and market positioning consistent across channels
• Support market entry and expansion planning, including addressable market analysis for new SEA markets
• Manage supplier and vendor negotiations, and represent the company in key external and investor-facing conversations
• Build and lead a growing regional team spanning operations, procurement, and brand functions

What Are we Looking for

• 12 to15+ years of experience across brand development, procurement, supply chain, or sales management, ideally in skincare, beauty, biotech, or consumer goods
• Direct experience managing offshore or overseas manufacturing partners
• Track record of owning brand strategy and communications alongside operational execution, this is a hybrid role, not a pure ops or pure brand seat
• Familiarity with Southeast Asian consumer markets and climate-driven product considerations a strong plus
• Comfortable operating in a lean, founder-style environment, this isn't a role with a large existing team or established playbook
• Fluent Mandarin required; conversation Thai, Melayu, Bahasa, Vietnamese is advantageous
• Bachelor's degree required