VP, AdTech Platform & Performance Marketing

DBS Bank Ltd; Singapore; On-site; SGD 180,000 - 360,000; Full time

Job summary

DBS Bank Ltd invites senior leaders to own and scale an in-house performance marketing platform. The role focuses on product leadership, API integrations, and enterprise-grade AdTech governance across Google, Meta, LinkedIn, and TikTok.

You will drive automation, audience activation, measurement, and cross-functional collaboration with Technology, Data, and Marketing teams. The position emphasizes a hybrid operating model to reduce agency reliance while maintaining access to specialist

Qualifications

• 12+ years in performance marketing, paid media, or AdTech.
• Hands-on with Google Ads API and Meta Marketing API.
• Enterprise-scale platform product leadership experience.
• Strong knowledge of GA4 and server-side tagging.
• Experience in financial services or regulated environments preferred.

Responsibilities

• Strategy and roadmap: define target operating model for in-house paid digital media capability.
• Platform ownership: establish DBS-owned account, access and campaign structures across major platforms.
• AdTech product delivery: convert marketing needs into solution designs and data requirements.
• Performance creative enablement: connect paid-media with in-house creative automation.
• AdOps: define standards for trafficking, tagging, and QA.
• Audience activation: lead first-party audience activation and related events.
• Measurement and optimisation: define conversion framework and closed-loop measurement.

Skills

Performance marketing

AdTech

Team leadership

Data-driven

Platform leadership

Google Ads

Google Marketing Platform

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Tools

Google Ads API

Meta Marketing API

GA4

Server-side tagging

Job description

DBS Bank Ltd invites senior leaders to own and scale an in-house performance marketing platform. The role focuses on product leadership, API integrations, and enterprise-grade AdTech governance across Google, Meta, LinkedIn, and TikTok.

You will drive automation, audience activation, measurement, and cross-functional collaboration with Technology, Data, and Marketing teams. The position emphasizes a hybrid operating model to reduce agency reliance while maintaining access to specialist