Video Content Creator

Salt; Singapore; On-site; SGD 47,000 - 78,000; Full time

Job summary

Salt Talent Search is seeking a Video Content Creator for a 3‑month extendable contract. You will turn briefs into scripts, storyboards and finished ads across 6‑second bumpers to 60‑second spots, including brand films and social content.

You'll craft native versions for Reels, TikTok, YouTube Shorts, pre‑roll and TV/CTV, ensuring brand alignment, correct pacing and captions, while evaluating output for quality and effectiveness against objectives.

Qualifications

• Storytelling instinct and pacing for ads across formats.
• Ability to evaluate generated scenes for realism and consistency.
• Experience with brand advertising and performance-driven campaigns.

Responsibilities

• Convert briefs into scripts, storyboards and finished ads across formats.
• Ensure brand guidelines, legal compliance and platform policies are respected.
• Create native versions for Reels, TikTok, YouTube Shorts, pre-roll and TV/CTV.
• Build and test variants for A/B testing to optimize performance.
• Document issues and propose features to improve production workflow.
• Define what constitutes 'good enough' for AI-generated content and evaluate results.

Skills

Storytelling

AI tools familiarity

Video quality assessment

Brand advertising

Tools

Video editing software

AI tools for video generation

Job description

Salt Talent Search is looking for a Video Content Creator for a 3 months extendable contract role.

• Briefs into scripts, storyboards and finished ads, from 6-secondbumpers to 60-second spots product-selling ads, brand films, short-form drama, gaming creatives and social content.
• Turn brand objectives, audience insights, key messages and calls to action into clear creative executions
• Precise prompts, reference images, control inputs and model settings to hit specific visual, motion, voice and brand outcomes. Add live-action or motion graphics where they help.
• Native versions for Reels, TikTok, YouTube Shorts, pre-roll and TV/CTV, with the right ratio, length, pacing and captions.
• Build test variants: hooks, openings, CTAs, formats and markets, so performance teams can A/B test — then use the results on the next round.
• Protect the brand: hold product accuracy, brand guidelines, legal, platform ad policy and AI-disclosure requirements in every deliverable.
• Label and evaluate output for visual quality, brand alignment, message clarity, audience appeal, voice naturalness, platform fit and effectiveness against the objective.
• Artifacts, inconsistent subjects or products, unnatural motion, weak lip sync, wrong text, off-brand results.
• Document friction, bugs and bottlenecks as they happen, and propose features weighted against real production pain.
• Help define what "good enough" means for AI-generated commercial content — and make it evaluable

What Do you need:

• Storytelling instinct-you understand narrative structure, pacing, cliffhangers, and emotional beats
• Comfort with AI tools
• You can evaluate whether a generated scene looks right, feels natural, maintains character consistency
• You notice when something is slightly off (wrong lip sync, inconsistent lighting, unnatural dialogue) Commercial experience our strongest signal. Ads made for real brands, products or clients under real budget and timeline constraints. We weigh this over technical novelty.
• Brand-building work and conversion work judged on CTR, CVR and ROAS — and a view on how you'd cut them differently.
• Finished AI-assisted video in a portfolio or published work, covering the full work flow from brief through generation, editing, audio and export.
• Which one to reach for on a given creative goal, and why.
• Command of current generative video, image, voice, music and editing tools, and the habit of picking up new ones as they ship. The stack changes every few months; we care that you can evaluate and adopt a new tool quickly, not that you know today's list.
• Fluency in how ads perform now: hook in 1–3 seconds, sound-off design, vertical-first, UGC and creator-led formats, clear product hero, obvious CTA.
• Visual and brand sensibility, plus the detail eye that catches wrong product details, inconsistent lighting or artifacts.
• Rights and likeness, music licensing, disclosure and labeling, product fidelity across generated shots.
• You know when AI helps and when it cheapens the work.
• Speed and organization on tight deadlines, across multiple variants and feedback rounds.