AI Video Content Creator

MORGAN MCKINLEY PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MORGAN MCKINLEY PTE. LTD. is seeking a creator who can turn briefs into propulsive commercials across social platforms, from short 6-second bumpers to longer brand films.

You will lead from concept to final cut, ensuring brand alignment, product truth, and platform-optimized delivery. You should have hands-on video production experience, a portfolio with AI-assisted content, and strong judgment on models and tools.

Qualifications

• 2+ years of hands-on experience producing video ads for brands or clients.
• Portfolio featuring ads produced under real budgets and timelines.
• Experience with AI-assisted video workflows from concept to export.
• Knowledge of ad formats, audience signals and platform requirements.

Responsibilities

• Concept to final cut: briefs into scripts, storyboards and finished ads for multiple formats.
• Translate briefs into clear creative executions aligned with brand and call-to-action.
• Direct prompts and tools to achieve desired visual, motion and voice outcomes.
• Cut videos for Reels, TikTok, YouTube Shorts, pre-roll and TV/CTV with correct ratios and pacing.
• Build and test variants to support A/B evaluations and optimize performance.
• Ensure brand safety, accuracy and compliance with policies in every deliverable.

Skills

Video production

Creative direction

Deadline management

Cross-functional collaboration

Platform optimization

Tools

Editing software

AI video tools

Lip-sync/voice sync tools

Job description

Our client is a leading MultiTechnology social media company. The client is looking for a creator who makes commercials that sell — and who wants to help build the tools that make them.

Job Responsibilities

Commercial production — ~50%

• Concept to final cut: briefs into scripts, storyboards and finished ads, from 6-secondbumpers to 60-second spots —product-selling ads, brand films, short-form drama, gaming creatives and social content.
• Translate the brief: turn brand objectives, audience insights, key messages and calls to action into clear creative executions.
• Direct the models: precise prompts, reference images, control inputs and model settings to hit specific visual, motion, voice and brand outcomes. Add live-action or motion graphics where they help.
• Cut for each platform native versions for Reels, TikTok, YouTube Shorts, pre-roll and TV/CTV, with the right ratio, length, pacing and captions.
• Build test variants: hooks, openings, CTAs, formats and markets, so performance teams can A/B test — then use the results on the next round.
• Protect the brand: hold product accuracy, brand guidelines, legal, platform ad policy and AI-disclosure requirements in every deliverable.

Quality evaluation & labeling — ~30%

• Label and evaluate output for visual quality, brand alignment, message clarity, audience appeal, voice naturalness, platform fit and effectiveness against the objective.
• Name the failure modes: artifacts, inconsistent subjects or products, unnatural motion, weak lip sync, wrong text, off-brand results.
• Run and take part in blind A/B evaluations.

Product feedback& workflow design — ~20%

• Document friction, bugs and bottlenecks as they happen,and propose featuresweighted against real production pain.
• Help define what "good enough" means for AI-generated commercial content — and make it evaluable.
• Design repeatable workflows and reusable skills across concept → generation → edit →audio → delivery, and document prompts and templates for other creators.

Job Requirements:

• Min 2 years’ hands‑on experience producing video ads and social media commercials, ideally within an advertising agency environment
• Commercial experience —Ads made for real brands, products or clients under real budget and timeline constraints.
• Both sides of the commercial equation: brand‑building work and conversion work judged on CTR, CVR and ROAS — and a view on how you’d cut them differently.
• Finished AI‑assisted video in a portfolio or published work, covering the full workflow from brief through generation, editing, audio and export.
• Judgment about models — which one to reach for on a given creative goal, and why.
• Command of current generative video, image, voice, music and editing tools, and the habit of picking up new ones as they ship.
• Fluency in how ads perform now: hook in 1–3 seconds, sound‑off design, vertical‑first, UGC and creator‑led formats, clear product hero, obvious CTA.
• Visual and brand sensibility, plus the detail eye that catches wrong product details, inconsistent lighting or artifacts.
• Awareness of AI‑content risk: rights and likeness, music licensing, disclosure and labelling, product fidelity across generated shots.
• Speed and organization on tight deadlines, across multiple variants and feedback rounds.

*Referrals are greatly appreciated*