Regional Marketing Manager (Travel Retail)

Executive Compass; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Executive Compass in Singapore partners with a global travel retailer to recruit a Regional Marketing Manager who will bridge physical retail and digital commerce, crafting holistic customer journeys to drive foot traffic and improve online conversions.

You will lead a high-performing regional team, own the marketing budget, and rely on data analytics, CRO, and KPI tracking to maximize ROI across all touchpoints in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, or Management.
• Proven experience in retail marketing with a track record of driving sales conversion and commercial performance.
• Hands-on experience with analytics tools and data-driven decision making.

Responsibilities

• Drive the regional O2O strategy, designing campaigns to boost in-store traffic and online conversions.
• Lead the digital roadmap focusing on user experience and CRO while directing visual merchandising and promotions.
• Own the marketing budget and utilize data analytics to track KPIs and maximize ROI across touchpoints.

Skills

Retail Marketing

Budget Management

Stakeholder Management

Team Leadership

Data Analytics

Education

Bachelor's degree in Business, Marketing, or Management

Tools

SAP

Power BI

Microsoft Excel

Job description

We are partnering with a global travel retailer to look for a Regional Marketing Manager. In this pivotal role, you will bridge the gap between physical retail and digital commerce. You will be crafting holistic customer journeys that drive foot traffic, optimize online user experience, and build lasting loyalty. If you are data-driven, creative, and ready to lead a high-performing team in a fast-paced environment, we want to hear from you.

Please note that only short-listed candidates will be contacted.

Key Responsibilities

As a Regional Marketing Manager, you will drive the regional O2O (online-to-offline) strategy, designing marketing campaigns that simultaneously boost in-store traffic and optimize online conversions. Leading the digital roadmap, you will focus on user experience and Conversion Rate Optimization (CRO) while directing visual merchandising and promotional activities on the ground. Beyond execution, you will own the marketing budget, utilizing deep data analytics to track KPIs and maximize ROI across all touchpoint.

Key Requirements

• Bachelor’s degree in Business, Marketing, or Management with at least 6 to 8 years’ experience in retail marketing and a proven track record of driving sales conversion and commercial performance.
• Hands-on experience with content management systems and analytics tools such as SAP, Power BI, and Microsoft Excel.
• Strong commercial acumen and analytical capability, with demonstrated experience in budget management and measuring ROI.
• Excellent negotiation, influencing, and stakeholder management skills, with the ability to build and sustain long-term, cross-functional partnerships.

Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985