Travel Ad Performance PMM — GTM & Growth Lead

TikTok Inc.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

TikTok is seeking a Product Marketing Manager to lead go-to-market for performance advertising solutions for Travel and Entertainment advertisers. You will translate product capabilities into outcome-driven narratives and partner with Sales, Product, and regional GTM teams.

You will own GTM strategy, enable sales with training, and track campaign impact to inform roadmap and regional initiatives. Fluency in English, with Chinese language skills helpful for global partners is advantageous.

Qualifications

• 4+ years in product marketing, performance marketing, or GTM in digital advertising.
• Direct experience with Travel, Entertainment, or Commerce advertisers and understanding their booking/revenue models.
• Strong ROAS and performance marketing knowledge focused on outcomes.
• Ability to translate product capabilities into compelling sales narratives.
• Excellent cross-functional communication with Product, Sales, and regional teams.
• Fluency in English; Chinese language proficiency for Chinese-speaking markets.

Responsibilities

• Own GTM strategy for performance advertising solutions for Travel advertisers, focusing on bookings, revenue, and repeat value.
• Partner with Sales, Product, and regional GTM teams to design solutions that drive closed-loop outcomes.
• Develop positioning and messaging linking platform capabilities to Travel goals.
• Enable Sales with playbooks, training, and objection handling for Travel/Entertainment advertisers.
• Translate advertiser feedback into product prioritization and roadmap recommendations.
• Lead advertiser onboarding and enablement programs for Travel brands.
• Track adoption and impact of Travel ads to inform GTM strategy.
• Develop regional initiatives and vertical programs to unlock Travel advertiser growth.
• Create thought leadership and executive storytelling on Travel performance marketing trends.

Skills

Product marketing

Performance marketing

Go-to-market strategy

Cross-functional collaboration

Job description

TikTok is seeking a Product Marketing Manager to lead go-to-market for performance advertising solutions for Travel and Entertainment advertisers. You will translate product capabilities into outcome-driven narratives and partner with Sales, Product, and regional GTM teams.

You will own GTM strategy, enable sales with training, and track campaign impact to inform roadmap and regional initiatives. Fluency in English, with Chinese language skills helpful for global partners is advantageous.