Mobile Apps & Gaming PMM: Growth & GTM Leader

TikTok; Singapore; On-site; SGD 150,000 - 180,000; Full time

Job summary

TikTok is seeking a senior product marketing/management professional to shape mobile app ads and gaming solutions. You will partner with Sales and Marketing to define long-term objectives, and work with regional teams to drive revenue growth through customer-centric programs.

You will leverage data to uncover pain points, prioritize feature development, and influence product direction to accelerate mobile gaming monetization on a global scale.

Qualifications

• BA/BS degree or above.
• 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
• Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.).
• Excellent communication, presentation and analytical skills, with ability to simplify marketing messaging.
• Gaming experience with a technology company, media agency, or consulting firm is preferred.

Responsibilities

• Based on trends in mobile marketing, affect strategy/direction of product solutions.
• Partner with Sales leadership and Marketing to set long-term objectives and go-to-market strategies for mobile app ads growth.
• Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers.
• Develop programs with cross functional and regional product teams to drive ad revenue growth in alignment with Sales.
• Work with sales teams and data to understand pain points and prioritize product development for gaming growth.

Skills

Product marketing

Product management

Mobile gaming

Digital ad products

Data analysis

Communication

Presentation

Education

BA/BS degree

Tools

Analytics tools

A/B testing platforms

Job description

TikTok is seeking a senior product marketing/management professional to shape mobile app ads and gaming solutions. You will partner with Sales and Marketing to define long-term objectives, and work with regional teams to drive revenue growth through customer-centric programs.

You will leverage data to uncover pain points, prioritize feature development, and influence product direction to accelerate mobile gaming monetization on a global scale.