Mobile Apps & Gaming PMM: Growth & GTM Leader
TikTok
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Job summary
TikTok is seeking a senior product marketing/management professional to shape mobile app ads and gaming solutions. You will partner with Sales and Marketing to define long-term objectives, and work with regional teams to drive revenue growth through customer-centric programs.
You will leverage data to uncover pain points, prioritize feature development, and influence product direction to accelerate mobile gaming monetization on a global scale.
Qualifications
- BA/BS degree or above.
- 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
- Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.).
- Excellent communication, presentation and analytical skills, with ability to simplify marketing messaging.
- Gaming experience with a technology company, media agency, or consulting firm is preferred.
Responsibilities
- Based on trends in mobile marketing, affect strategy/direction of product solutions.
- Partner with Sales leadership and Marketing to set long-term objectives and go-to-market strategies for mobile app ads growth.
- Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers.
- Develop programs with cross functional and regional product teams to drive ad revenue growth in alignment with Sales.
- Work with sales teams and data to understand pain points and prioritize product development for gaming growth.
Skills
Education
Tools
Job description
TikTok is seeking a senior product marketing/management professional to shape mobile app ads and gaming solutions. You will partner with Sales and Marketing to define long-term objectives, and work with regional teams to drive revenue growth through customer-centric programs.
You will leverage data to uncover pain points, prioritize feature development, and influence product direction to accelerate mobile gaming monetization on a global scale.
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