Trade Marketing Manager

Esthetics International Group; Singapore; On-site; SGD 70,000 - 100,000; Full time

Benefits offered by this job

Medical and dental benefits

Miscellaneous allowance

Staff discounts on our brands' product

Job summary

Esthetics International Group's AsterSpring division seeks a commercially minded Trade Marketing Manager to lead trade marketing initiatives across salons and partner locations in Singapore. You will turn brand and commercial strategies into in-store promotions, visual merchandising, and activations that drive sales.

You'll plan campaigns, develop selling tools, monitor promotions, and collaborate with Sales, Brand, and Operations to ensure flawless execution and consistent brand presentation at

Qualifications

• Bachelor's degree in Marketing, Business, or related discipline.
• Minimum 3 years of experience in trade marketing, retail marketing, or visual merchandising.
• Experience in beauty, skincare, salons, FMCG, or retail industry is a plus.
• Strong understanding of retail operations and in-store promotions.
• Good visual sense with attention to aesthetics and space presentation.
• Hands-on with store visits, merchandising audits, and live event setups.
• Commercial mindset with ability to translate data and feedback into actions.
• Able to balance brand standards with cost and sales objectives.
• Strong communication, project management, and cross-functional coordination.

Responsibilities

• Translate brand and commercial strategies into trade marketing plans, promotions, and in-store activations.
• Plan and execute promotions, product launches, and seasonal campaigns across salons and partner locations.
• Develop promotional ideas based on customer behavior, store needs, and market insights.
• Evaluate promotions and recommend improvements to drive sales and sell-through.
• Create sales tools and in-store communication materials for frontline teams.
• Ensure visual merchandising standards and planograms across salons and dealers.
• Oversee POS materials, fixtures, and promotional displays; support launches and campaigns.

Skills

Trade marketing

Retail marketing

Visual merchandising

Project management

Sales tools

Education

Bachelor's degree in Marketing or Business

Job description

Are you passionate about bringing brands to life in-store and turning marketing strategies into sales results?

We are looking for a commercially minded and hands-on Trade Marketing Manager to lead trade marketing initiatives across AsterSpring salons and trade partner locations. You will play a key role in translating brand and commercial strategies into impactful in-store promotions, retail merchandising and sales-driving activations.

This role is ideal for someone who combines strong commercial judgement, a keen eye for visual presentation and the ability to drive execution from planning through to implementation.

This is a hands-on role that goes beyond planning and coordination. You will be actively involved in ensuring our brands are presented effectively and consistently across all retail touchpoints.

Key Responsibilities

1. Trade Marketing & Commercial Activation

• Translate approved brand and commercial strategies into effective trade marketing plans, promotions and in-store activations.
• Plan and execute trade promotions, product launches and seasonal campaigns across AsterSpring salons and trade partner locations.
• Develop promotional ideas for salons and B2B partners based on customer behaviour, store-level needs and market insights.
• Evaluate promotional performance and recommend improvements to drive sales conversion and product sell-through.
• Develop sales tools, product selling guides and in-store communication materials to support salon and dealer teams.
• Translate product features and campaign strategies into compelling selling messages for frontline teams.
• Work closely with Sales and frontline teams to understand customer feedback, identify selling challenges and improve sales effectiveness.
• Establish and maintain visual merchandising standards and planograms across AsterSpring salons and dealer locations.
• Oversee the development, production and deployment of point-of-sale (POS) materials, fixtures and promotional displays.
• Participate in hands-on store, fixture and event setups for product launches, festive campaigns and brand activations.
• Conduct regular store visits and merchandising audits to ensure consistent brand presentation and execution standards.

4. Campaign Planning & Readiness

• Ensure all merchandising materials, POS displays, sales tools and promotional mechanics are ready ahead of campaign launches.
• Collaborate with Brand and Content teams to translate campaign concepts into effective in-store executions.
• Coordinate with Salon Operations, Sales, Supply Chain and trade partners to ensure smooth and timely campaign implementation.

5. Market & Competitor Insights

• Monitor competitor promotions, retail merchandising activities and in-store presentation.
• Gather market observations, sales data and feedback from frontline teams to identify opportunities for improvement.
• Recommend practical initiatives to strengthen retail execution and enhance sales performance.

Requirements

• Degree in Marketing, Business, Retail Management or a related discipline.
• Minimum 3 years of experience in trade marketing, retail marketing or visual merchandising.
• Experience in the beauty, skincare, salon, FMCG or retail industry will be an added advantage.
• Strong understanding of retail operations, in-store promotions and factors that influence purchasing decisions.
• Good visual sense with an eye for detail, aesthetics and spatial presentation.
• Hands-on and comfortable with store visits, merchandising audits and physical event setups.
• Commercially driven, with the ability to interpret sales data and market feedback to improve promotional effectiveness.
• Able to balance brand standards, operational practicality, cost and sales objectives.
• Strong communication, project management and cross-functional coordination skills.

What We Offer

• Medical and dental benefits.
• Miscellaneous allowance.
• Staff discounts on our brands' products and treatments.
• Opportunity to take ownership of retail brand presentation and trade marketing initiatives.
• Career development opportunities within an established, listed regional group.
• A collaborative working environment that encourages ideas and initiative.