Global Media Strategy Architect

TikTok; Singapore; Vor Ort; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

TikTok is hiring for a media strategy role to craft global plans and oversee cross-market campaigns across traditional, digital, livestreaming and influencer channels. You will collaborate with Marketing, Brand, Content, Product, and Analytics to ensure alignment with strategic goals.

Successful candidates will leverage analytics tools to optimize campaigns, manage multiple initiatives, and navigate regional regulatory requirements while partnering with external media vendors.

Qualifikationen

• Bachelor's degree required.
• 3+ years of experience in media strategy, planning, buying or cross-market placements.
• Experience across multiple markets/regions.
• Familiarity with media formats: traditional, digital, livestreaming, influencer marketing.
• Experience using data to evaluate campaign performance and optimization.
• Strong project management and ability to juggle multiple campaigns.
• Ability to collaborate with cross-functional and cross-cultural stakeholders.

Aufgaben

• Develop global media strategies by analyzing media ecosystems and consumer behavior differences across markets/regions, and design tailored media plans for each region.
• Manage a diverse range of media channels, including traditional, digital, livestreaming, and influencer marketing, building partnerships with vendors and platforms.
• Collaborate with Marketing, Brand, Content, Product, Analytics to ensure campaigns align with brand, content, and product strategy.
• Leverage performance data and third-party market data to generate insights, set KPIs, and monitor performance.
• Track global media trends, identify opportunities, and drive media innovation initiatives.
• Ensure media placements comply with local laws and policies; manage budget risks and improve spend efficiency.

Kenntnisse

Project management

Cross-cultural collaboration

Data-driven decisions

Campaign optimization

Multi-market experience

Ausbildung

Bachelor's degree (any discipline)

Degree in Marketing/Media/Communications/Business

Tools

Google Analytics

BI tools

Jobbeschreibung

TikTok is hiring for a media strategy role to craft global plans and oversee cross-market campaigns across traditional, digital, livestreaming and influencer channels. You will collaborate with Marketing, Brand, Content, Product, and Analytics to ensure alignment with strategic goals.

Successful candidates will leverage analytics tools to optimize campaigns, manage multiple initiatives, and navigate regional regulatory requirements while partnering with external media vendors.