Talent Acquisition Attraction Manager

Lego Group; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Family Leave

Disability Insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Singapore seeks a Talent Acquisition Attraction Manager to lead APAC-wide employer branding and talent attraction initiatives. You will translate global programs into locally resonant campaigns for markets including Japan, Singapore, South Korea, China and India, partnering with TA, Communications and business leaders to deliver measurable outcomes.

You will own regional attraction strategies, build strong partnerships across the region, and turn market insights into

Qualifications

• Delivered measurable employer branding and talent attraction strategies across APAC.
• Localized employer branding campaigns for markets including Japan, Singapore, South Korea, China and India.
• Managed paid social campaigns using LinkedIn Campaign Manager.
• Built partnerships with regional and global stakeholders to deliver shared attraction objectives.
• Led multiple projects simultaneously with high standards of execution.
• Created employer brand content and storytelling to support talent attraction goals.

Responsibilities

• Develop APAC attraction strategies and local campaigns.
• Collaborate with regional stakeholders across TA, Communications and business units.
• Translate data and market insights into actionable campaigns.

Skills

Employer branding

Talent attraction

APAC localization

LinkedIn Campaign Manager

Analytics

Stakeholder management

Project management

Content storytelling

Tools

LinkedIn Campaign Manager

Job description

Job Description Just imagine bringing the LEGO® employer brand to life across Asia Pacific, creating attraction campaigns that connect with talent in Japan, Singapore, South Korea, China and India. Then make it real.

About the role

As our Talent Acquisition Attraction Manager, you'll be the regional expert for Asia Pacific, bringing market insight, candidate understanding and data-driven recommendations into global planning. You'll partner with Talent Acquisition, Communications and business leaders to deliver locally relevant attraction strategies that strengthen our employer brand and attract great talent across the region. You'll help translate global initiatives into meaningful local campaigns, ensuring our approach resonates across different markets while delivering measurable attraction outcomes. Please note: This role is based in Singapore. Relocation support is not available for this role.

Required Qualifications

• Delivered measurable employer branding and talent attraction strategies across the Asia Pacific region.
• Localised employer branding and attraction campaigns for markets including Japan, Singapore, South Korea, China and India.
• Managed paid social campaigns using LinkedIn Campaign Manager and measured campaign performance through analytics.
• Built partnerships with regional and global stakeholders to deliver shared attraction objectives.
• Led multiple projects simultaneously while maintaining high standards of execution and delivery.
• Created employer brand content and storytelling that supported talent attraction goals.

Preferred Qualifications

• Applied recruitment marketing techniques and technology to strengthen attraction outcomes.
• Used SEO, web analytics and digital marketing tools to improve employer brand performance.

What you'll build

Attraction strategies that bring Asia Pacific market insight into global employer brand planning. Campaigns that increase awareness, engagement and candidate conversion across priority markets. Strong partnerships with Talent Acquisition, HR, Communications and business stakeholders. Ownership of Talent Attraction across APAC and China, helping establish a connected and effective regional approach.

If you've worked in a role where you developed regional attraction strategies, delivered measurable campaigns and adapted global programmes for local markets, you'll feel at home here. What matters most is your ability to turn insight into action and translate data and market understanding into meaningful results.

Life on the team

You’ll join the Global Employer Brand team within TA Excellence & Attraction. Together, we showcase the first LEGO® employer value proposition, inspire talent and help position the LEGO Group as an employer of choice. We're a collaborative team spread across the UK, Denmark, the Czech Republic and Singapore. Through a hybrid working rhythm, we share ideas, learn from one another and combine regional insight with global thinking. A creative mindset, collaborative approach and genuine interest in creating outstanding candidate experiences will help you thrive.

What success looks like

You’ll become the trusted owner of Talent Attraction across APAC and China, strengthening how attraction activity is planned and delivered across the region. Over the next 12 to 18 months, you'll help localise global employer brand initiatives for priority markets while building stronger regional alignment. You'll work closely with the Senior TA Manager M&C APAC, hiring leaders and recruiters to create lasting impact across one of the LEGO Group's most diverse regions.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun.

Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".