Talent Acquisition Attraction Manager

the LEGO Group; Singapore; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurance coverage for life and long‑‑

Wellbeing resources

Colleague discount

Bonus

Hybrid work policy

Job summary

The LEGO Group is seeking a Talent Acquisition Attraction Manager for APAC, based in Singapore. You will lead regional employer branding strategy, translate global initiatives into local campaigns and collaborate with TA, Communications and business leaders to attract top talent across Asia Pacific and China.

You will build measurable attraction programs across markets, manage LinkedIn campaigns, and partner with stakeholders to deliver shared objectives while ensuring a connected regional

Qualifications

• Delivered measurable employer branding and talent attraction strategies across the Asia Pacific region.
• Localized employer branding campaigns for markets including Japan, Singapore, South Korea, China and India.
• Managed paid social campaigns using LinkedIn Campaign Manager and measured campaign performance through analytics.
• Built partnerships with regional and global stakeholders to deliver shared attraction objectives.
• Led multiple projects simultaneously while maintaining high standards of execution and delivery.
• Created employer brand content and storytelling that supported talent attraction goals.

Responsibilities

• Develop attraction strategies that translate global initiatives into local APAC market plans.
• Create campaigns that increase awareness, engagement and candidate conversion in priority markets.
• Build strong partnerships with TA, HR, Communications and business stakeholders.
• Own Talent Attraction across APAC and China, driving a connected regional approach.

Skills

Employer branding

APAC campaigns

Stakeholder management

Data-driven decision making

Content creation

Tools

LinkedIn Campaign Manager

SEO

Job description

Just imagine bringing the LEGO® employer brand to life across Asia Pacific, creating attraction campaigns that connect with talent in Japan, Singapore, South Korea, China and India. Then make it real.

About The Role

As our Talent Acquisition Attraction Manager, you'll be the regional expert for Asia Pacific, bringing market insight, candidate understanding and data-driven recommendations into global planning. You'll partner with Talent Acquisition, Communications and business leaders to deliver locally relevant attraction strategies that strengthen our employer brand and attract great talent across the region. You'll help translate global initiatives into meaningful local campaigns, ensuring our approach resonates across different markets while delivering measurable attraction outcomes.

Please note This role is based in Singapore. Relocation support is not available for this role.

Required Qualifications

• Delivered measurable employer branding and talent attraction strategies across the Asia Pacific region.
• Localised employer branding and attraction campaigns for markets including Japan, Singapore, South Korea, China and India.
• Managed paid social campaigns using LinkedIn Campaign Manager and measured campaign performance through analytics.
• Built partnerships with regional and global stakeholders to deliver shared attraction objectives.
• Led multiple projects simultaneously while maintaining high standards of execution and delivery.
• Created employer brand content and storytelling that supported talent attraction goals.

Preferred Qualifications

• Applied recruitment marketing techniques and technology to strengthen attraction outcomes.
• Used SEO, web analytics and digital marketing tools to improve employer brand performance.

What You’ll Build

• Attraction strategies that bring Asia Pacific market insight into global employer brand planning.
• Campaigns that increase awareness, engagement and candidate conversion across priority markets.
• Strong partnerships with Talent Acquisition, HR, Communications and business stakeholders.
• Ownership of Talent Attraction across APAC and China, helping establish a connected and effective regional approach.

Life on the team

You’ll join the Global Employer Brand team within TA Excellence & Attraction. Together, we showcase the first LEGO® employer value proposition, inspire talent and help position the LEGO Group as an employer of choice. We’re a collaborative team spread across the UK, Denmark, the Czech Republic and Singapore. Through a hybrid working rhythm, we share ideas, learn from one another and combine regional insight with global thinking. A creative mindset, collaborative approach and genuine interest in creating outstanding candidate experiences will help you thrive.

What Success Looks Like

You’ll become the trusted owner of Talent Attraction across APAC and China, strengthening how attraction activity is planned and delivered across the region. Over the next 12 to 18 months, you’ll help localise global employer brand initiatives for priority markets while building stronger regional alignment. You’ll work closely with the Senior TA Manager M&C APAC, hiring leaders and recruiters to create lasting impact across one of the LEGO Group’s most diverse regions.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.