Strategic Paid Media Specialist

ntu; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

NTU is seeking a highly motivated Media Buying Specialist to manage paid media investments across social, search, and native networks. You will oversee end-to-end execution for institutional branding, student recruitment, and content amplification while collaborating with internal teams.

The role focuses on distribution of long-form editorial and research content to build NTU's global brand. In-house, cross-functional collaboration is key across university stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics or related field.
• 2–4 years of hands-on performance marketing or digital advertising experience.
• Experience managing paid campaigns across Meta and LinkedIn Ads, Google Ads (Search/Display), and native platforms.
• Strong analytics, documentation, and tracking skills with GA4, GTM, and reporting tools.
• Excellent written and verbal communication with strong organisational skills.

Responsibilities

• Develop and execute integrated paid media strategies aligned with institutional priorities.
• Plan, launch, and manage campaigns across paid social, search, display, and native networks.
• Lead social boosting of institutional content and optimise targeting for long-form stories.
• Manage day-to-day ad operations including setup, trafficking, and pixel validation.
• Maintain clean account structures and ensure governance and data privacy compliance.
• Monitor performance and conduct A/B and multivariate testing to improve efficiency.
• Deliver performance dashboards, insights, and regular reports to stakeholders.

Skills

Media buying

Performance marketing

Analytics

Social ads

Budget management

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, Analytics

Tools

GA4

GTM

Google Ads

Meta Ads

LinkedIn Ads

Job description

NTU is seeking a highly motivated Media Buying Specialist to manage paid media investments across social, search, and native networks. You will oversee end-to-end execution for institutional branding, student recruitment, and content amplification while collaborating with internal teams.

The role focuses on distribution of long-form editorial and research content to build NTU's global brand. In-house, cross-functional collaboration is key across university stakeholders.