Strategic Media Buyer: Performance & Content Amplification

Nanyang Technological University, Singapore (NTU Singapore); Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

NTU Singapore is seeking a motivated Media Buying Specialist to manage and optimise paid media investments in support of branding, student recruitment, thought leadership, and content amplification. The role covers end-to-end execution across social, search, native, and display platforms, with emphasis on long-form editorial content and institutional stories.

You will oversee in-house media operations, collaborate with internal stakeholders, and ensure compliance with governance and data

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Business, Analytics or related field.
• 2–4 years of hands-on performance marketing or digital advertising experience.
• Experience managing paid campaigns across Meta and LinkedIn Ads.
• Experience with Google Ads (Search and Display).
• Experience with native/content discovery platforms.
• Strong understanding of ad ops workflows and best practices.
• Proven ability to manage multi-campaign portfolios with disciplined budget control.
• Experience with analytics and tracking tools (GA4, GTM) and reporting platforms.

Responsibilities

• Develop and execute integrated paid media strategies aligned with institutional priorities and audience segmentation.
• Plan, launch, and manage campaigns across paid social, search, display, native, and discovery networks.
• Oversee day-to-day ad operations: setup, trafficking, creative uploads, pixel/conversion validation, and budgeting.
• Design and implement social boosting strategies to maximise reach and traffic to long-form content.
• Monitor performance and conduct A/B and multivariate tests to improve efficiency.
• Collaborate with internal stakeholders and external partners; ensure governance and data privacy compliance.

Skills

Performance marketing

Paid social campaigns

Meta & LinkedIn Ads

Google Ads (Search & Display)

Native/discovery platforms

GA4 & GTM

Analytics & reporting

Communication skills

Education

Bachelor’s degree in Marketing/Communications/Business/Analytics

Tools

GA4

GTM

Google Ads

Job description

NTU Singapore is seeking a motivated Media Buying Specialist to manage and optimise paid media investments in support of branding, student recruitment, thought leadership, and content amplification. The role covers end-to-end execution across social, search, native, and display platforms, with emphasis on long-form editorial content and institutional stories.

You will oversee in-house media operations, collaborate with internal stakeholders, and ensure compliance with governance and data