Strategic Media Buyer for Performance & Growth

Nanyang Technological University; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Nanyang Technological University in Singapore seeks a highly motivated Media Buying Specialist to manage and optimise paid media investments across social, search, and native platforms, supporting branding, recruitment, thought leadership, and content amplification efforts. This is an in‑house role, working closely with internal stakeholders across the University.

You will own end‑to‑end ad operations, measurement, and reporting, collaborating with internal teams to amplify long‑form editorial

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.
• Minimum 2–4 years of hands-on experience in performance marketing or digital advertising.
• Experience managing paid campaigns across Meta, LinkedIn, Google Ads (Search/Display) and native discovery platforms.
• Strong understanding of ad operations workflows and best practices.
• Proven ability to manage multi-campaign portfolios with disciplined budget control.
• Experience with analytics and tracking tools including GA4, GTM, and reporting platforms.
• Excellent analytical, organisational, and documentation skills.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute integrated paid media strategies aligned with institutional priorities and audience segmentation.
• Lead paid distribution of institutional content and social boosting to maximise reach and engagement.
• Manage day-to-day ad operations: setup, trafficking, uploads, approvals, and budgeting.
• Monitor performance and conduct A/B and multivariate testing to improve efficiency.
• Develop dashboards and reporting; analyse multi-channel attribution and user journeys.
• Collaborate with internal stakeholders and external partners while ensuring governance and privacy compliance.

Skills

Analytical thinking

Communication

Organisation

Documentation

Education

Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline

Tools

GA4

GTM

Google Ads

Meta Ads

LinkedIn Ads

Outbrain/Taboola

Job description

Nanyang Technological University in Singapore seeks a highly motivated Media Buying Specialist to manage and optimise paid media investments across social, search, and native platforms, supporting branding, recruitment, thought leadership, and content amplification efforts. This is an in‑house role, working closely with internal stakeholders across the University.

You will own end‑to‑end ad operations, measurement, and reporting, collaborating with internal teams to amplify long‑form editorial