Media Buying Specialist

Nanyang Technological University; Singapore; Sur place; SGD 60 000 - 90 000; Plein temps

Résumé du poste

Nanyang Technological University in Singapore seeks a highly motivated Media Buying Specialist to manage and optimise paid media investments across social, search, and native platforms, supporting branding, recruitment, thought leadership, and content amplification efforts. This is an in‑house role, working closely with internal stakeholders across the University.

You will own end‑to‑end ad operations, measurement, and reporting, collaborating with internal teams to amplify long‑form editorial

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.
• Minimum 2–4 years of hands-on experience in performance marketing or digital advertising.
• Experience managing paid campaigns across Meta, LinkedIn, Google Ads (Search/Display) and native discovery platforms.
• Strong understanding of ad operations workflows and best practices.
• Proven ability to manage multi-campaign portfolios with disciplined budget control.
• Experience with analytics and tracking tools including GA4, GTM, and reporting platforms.
• Excellent analytical, organisational, and documentation skills.
• Strong written and verbal communication skills.

Responsabilités

• Develop and execute integrated paid media strategies aligned with institutional priorities and audience segmentation.
• Lead paid distribution of institutional content and social boosting to maximise reach and engagement.
• Manage day-to-day ad operations: setup, trafficking, uploads, approvals, and budgeting.
• Monitor performance and conduct A/B and multivariate testing to improve efficiency.
• Develop dashboards and reporting; analyse multi-channel attribution and user journeys.
• Collaborate with internal stakeholders and external partners while ensuring governance and privacy compliance.

Connaissances

Analytical thinking

Communication

Organisation

Documentation

Formation

Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline

Outils

GA4

GTM

Google Ads

Meta Ads

LinkedIn Ads

Outbrain/Taboola

Description du poste

We are seeking a highly motivated and analytically strong Media Buying Specialist to manage and optimise our paid media investments in support of institutional branding, student recruitment, thought leadership, and content amplification efforts. Reporting to Head, Digital Communications from the Corporate Communications Office, the successful candidate will oversee end-to-end paid media execution across social platforms, search engines, native/content discovery networks and beyond, with a particular focus on the distribution and performance of long‑form editorial, research, and institutional content in furtherance of building NTU’s global brand presence. This is an in‑house role, working closely with internal stakeholders across the University.

Responsibilities

1. 1. Media Planning and Campaign Management

   Develop and execute integrated paid media strategies aligned with institutional priorities, campaign objectives, and audience segmentation frameworks.

   • Paid social (Meta, LinkedIn, TikTok, YouTube and relevant platforms)
   • Search engine marketing and display advertising
   • Native and content discovery platforms (e.g., Outbrain, Taboola, and similar networks)

   Translate campaign briefs and editorial priorities into structured media plans, budgets, and flighting schedules.

   Own full‑funnel media activation, from awareness and consideration to lead generation and engagement.

2. 2. Social Media Boosting and Content Amplification

   Lead paid distribution of institutional content, including – but not limited to – social media posts and long‑form stories (e.g. research highlights, thought leadership articles, news pieces).

   Design and execute social boosting strategies to maximise reach, engagement, and qualified traffic to long‑form content.

   Optimise formats, placements, and targeting to enhance content discoverability and engagement.

3. 3. Ad Operations (Ad Ops) and Platform Management

   Manage day‑to‑day ad operations, including:

   • Campaign setup and trafficking
   • Creative uploads and approvals
   • Pixel and conversion event validation
   • Naming conventions (e.g. adherence to the master UTM taxonomy) and documentation
   • Budget pacing and reconciliation
   • Procurement and finance processes related to media buying
   • Maintain clean and scalable account structures across platforms.

   Ensure compliance with institutional governance, brand guidelines, and data privacy requirements.

4. 4. Performance Optimisation and Testing

   Monitor campaign performance on an ongoing basis and conduct systematic optimisation to improve efficiency and outcomes.

   Execute structured A/B and multivariate testing across creatives, audiences, keywords, bidding strategies, and landing pages.

   Implement learning agendas and experimentation roadmaps to inform long‑term media strategy.

5. 5. Measurement, Tracking, and Reporting

   Ensure accuracy and reliability of tracking through GA4, Google Tag Manager, platform pixels, Conversion APIs, and UTMs.

   Develop and maintain performance dashboards and reporting frameworks.

   Analyse multi‑channel attribution and user journeys to assess content and campaign effectiveness.

   Provide regular performance reports with actionable insights and recommendations.

6. 6. Stakeholder Collaboration and Governance

   Partner closely with internal stakeholders to align paid media with institutional messaging and priorities.

   Support campaign planning cycles and cross‑functional reviews.

   Coordinate with external vendors and media partners where required.

   Manage documentation, invoicing, and administrative processes related to media spend.

We regret to inform that only shortlisted candidates will be notified.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.
• Minimum 2–4 years of hands‑on experience in performance marketing or digital advertising.
• Demonstrated experience managing paid campaigns across: Meta and LinkedIn Ads, Google Ads (Search and Display), Native/content discovery platforms.
• Strong understanding of ad operations workflows and best practices.
• Proven ability to manage multi‑campaign portfolios with disciplined budget control.
• Experience working with analytics and tracking tools, including GA4, GTM, and reporting platforms.
• Excellent analytical, organisational, and documentation skills.
• Strong written and verbal communication skills.

Hiring Institution: NTU A research‑intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in the Engineering, Business, Science, Humanities, Arts, & Social Sciences, and Graduate colleges. It also has a medical school, the Lee Kong Chian School of Medicine, established jointly with Imperial College London. NTU is also home to world‑class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N). Ranked amongst the world’s top universities by QS, NTU has also been named the world’s top young university for the past seven years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and has 57 Green Mark-certified (equivalent to LEED‑certified) buildings, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Novena, Singapore’s healthcare district. Under the NTU Smart Campus vision, the University harnesses the power of digital technology and tech‑enabled solutions to support better learning and living experiences, the discovery of new knowledge, and the sustainability of resources.

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