Brand Marketing Leader: Strategy, Campaigns & Activation

Income; Singapore; Sur place; SGD 110 000 - 150 000; Plein temps

Résumé du poste

Income is seeking a Brand Marketing Manager to lead brand strategy, activation, and sponsorships across multi-channel campaigns. You will partner with internal teams and external agencies to ensure a cohesive brand experience that strengthens trust, value, and equity.

Responsibilities include developing 360-degree campaigns, evaluating sponsorships, and driving data-driven marketing plans that resonate with diverse audiences while adhering to brand guidelines and budgets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• At least 5 years of experience in brand management, marketing or advertising.
• Proven track record of managing brand/product campaigns and customer journeys.
• Critical thinking and excellent verbal and written communication skills.

Responsabilités

• Oversee Brand Strategy Development to align with vision and business goals.
• Lead ATL campaign development, activations and sponsorships, ensuring consistent messaging.
• Plan and execute 360-degree campaigns across offline and online channels to boost awareness and engagement.
• Analyse market insights and consumer data to drive segmentation and messaging.
• Collaborate with product, sales, digital teams, PR and agencies to deliver integrated campaigns.

Connaissances

Brand strategy

Campaign management

Budget management

Leadership

Cross-functional collaboration

Data-driven marketing

Communication skills

Formation

Bachelor’s degree in Marketing/Communications/Business

Description du poste

Income is seeking a Brand Marketing Manager to lead brand strategy, activation, and sponsorships across multi-channel campaigns. You will partner with internal teams and external agencies to ensure a cohesive brand experience that strengthens trust, value, and equity.

Responsibilities include developing 360-degree campaigns, evaluating sponsorships, and driving data-driven marketing plans that resonate with diverse audiences while adhering to brand guidelines and budgets.