Audience Growth & Brand Marketing Manager

National Arts Council Singapore; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

National Arts Council Singapore is seeking an experienced Marketing Manager to drive brand positioning and audience engagement through integrated campaigns, digital performance optimisation, corporate social media, and NAC website management.

You will lead consumer campaigns to raise awareness and participation in NAC programmes, collaborate with creative and media partners, and provide strategic marketing counsel to internal teams and external partners in a fast-paced environment.

Qualifications

• Passionate about Singapore's arts and cultural landscape.
• Experience developing integrated marketing strategies across industry partners and public audiences.
• Minimum 4 years of marketing experience with demonstrated results.
• Hands-on experience managing organisational websites, including content governance, SEO, and working with web development vendors.
• Strong stakeholder management and communications skills, thriving in a fast-paced, small-team setting.

Responsibilities

• Lead consumer marketing campaigns to drive awareness, attendance, and participation in NAC programmes and initiatives.
• Lead the planning and implementation of NAC's consumer-facing integrated marketing campaigns, incorporating audience development strategies.
• Collaborate across creative, media, and social agencies to align campaign execution with objectives and audience growth.
• Champion audience-centricity across all touchpoints using Audience Development Playbook insights.
• Lead NAC corp website content governance and analytics to improve organic traffic and visibility.
• Oversee annual website content audit and coordinate with content reps for performance improvements.
• Provide expert marketing counsel to internal teams and external partners to ensure consistent NAC brand application.
• In a small team setting, be hands-on and responsive, aligning on creative direction and brand messaging.

Skills

Brand positioning

Audience engagement

Campaign planning

Digital performance

Website governance

SEO

Stakeholder management

Communications

Fast-paced environment

Job description

National Arts Council Singapore is seeking an experienced Marketing Manager to drive brand positioning and audience engagement through integrated campaigns, digital performance optimisation, corporate social media, and NAC website management.

You will lead consumer campaigns to raise awareness and participation in NAC programmes, collaborate with creative and media partners, and provide strategic marketing counsel to internal teams and external partners in a fast-paced environment.