Audience Growth & Brand Marketing Lead

NAC National Arts Council; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

NAC National Arts Council is seeking a marketer to support marketing efforts that enhance our brand positioning and audience development. You will drive consumer campaigns, collaborate with agencies, and ensure our corporate positioning is consistently presented across social, proposals, and events.

You will work in a small, hands-on team, contributing to website management, content governance, and SEO improvements to boost visibility and engagement within Singapore’s arts community.

Qualifications

• 2+ years of marketing experience with demonstrated results.
• Experience managing consumer-facing websites and SEO.
• Strong stakeholder management and communication skills.
• Passion for arts and culture in Singapore.

Responsibilities

• Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives.
• Support planning and implementation of NAC's consumer-facing integrated marketing campaigns, embedding audience insights in planning and programming.
• Collaborate with creative, media, and social agencies to align campaigns with business objectives and audience growth targets.
• Provide marketing support to internal teams; work with sector reps as a marketing partner, offering guidance on campaigns, messaging, and brand application.
• In a small team, review materials, align on creative direction, and ensure NAC's corporate positioning is communicated across touchpoints.
• Manage NAC corporate website as a digital hub for public audiences and the arts community; maintain content governance.
• Support content governance of NAC's site with content reps on performance and updates.
• Monitor website analytics to surface insights and translate into content and SEO improvements for organic traffic.

Skills

Audience development

Brand management

Campaign management

Stakeholder management

SEO

Web analytics

Content creation

CMS platforms

Tools

CMS platforms

Job description

NAC National Arts Council is seeking a marketer to support marketing efforts that enhance our brand positioning and audience development. You will drive consumer campaigns, collaborate with agencies, and ensure our corporate positioning is consistently presented across social, proposals, and events.

You will work in a small, hands-on team, contributing to website management, content governance, and SEO improvements to boost visibility and engagement within Singapore’s arts community.