Audience Growth & Brand Marketing Manager

Singapore Public Service; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Public Service seeks a marketing professional to support NAC's brand positioning and audience development, driving engagement with arts programmes. You will manage consumer marketing campaigns to raise awareness, collaborate with creative and media partners, oversee NAC's corporate website, and provide practical guidance on campaigns, messaging, and brand application across touchpoints.

In a small team, you will be hands-on, responsive, and focused on delivering audience growth while

Qualifications

• Minimum 2 years of marketing experience with proven results.
• Hands-on experience managing organisational websites, including content governance and SEO.
• Strong stakeholder management and communications skills in a fast-paced, small-team setting.
• Passionate about Singapore's arts and cultural landscape.

Responsibilities

• Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives.
• Plan and implement integrated marketing campaigns with audience development frameworks to embed insights throughout planning and programming.
• Collaborate with creative, media, and social agencies to ensure campaigns align with objectives and audience growth targets.
• Provide support to internal teams; advise on campaigns, messaging, and NAC corp brand application; develop co-marketing toolkits; ensure NAC positioning across touchpoints.
• Manage NAC corporate website: governance, updates, site performance, and SEO improvements; translate analytics into content actions to increase organic traffic.

Skills

Stakeholder management

Communications

Content creation

SEO

Job description

Singapore Public Service seeks a marketing professional to support NAC's brand positioning and audience development, driving engagement with arts programmes. You will manage consumer marketing campaigns to raise awareness, collaborate with creative and media partners, oversee NAC's corporate website, and provide practical guidance on campaigns, messaging, and brand application across touchpoints.

In a small team, you will be hands-on, responsive, and focused on delivering audience growth while