Strategic Integrated Marketing Manager

People's Association (PA); Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

People's Association (PA) in Singapore seeks a Manager (Integrated Marketing) to lead planning and execution of integrated marketing strategies that build PA's mindshare and strengthen its connection with residents and the community.

You will coordinate Whole-of-PA marketing efforts through campaign planning, governance and enablement, and manage PA's digital touchpoints to enhance brand presence and audience engagement.

Qualifications

• Bachelor-level qualification in Marketing, Communications, Business, Digital Marketing or related discipline.
• At least 3 years of relevant experience in integrated marketing, digital marketing, communications, campaign management or related field.
• Experience planning and executing marketing campaigns across multiple online and offline channels.
• Strong understanding of digital marketing, content development, audience engagement and marketing performance measurement.
• Ability to interpret campaign data and audience insights and translate them into practical recommendations.
• Strong project and stakeholder management skills, coordinating across internal teams, agencies and partners.
• Strong written and verbal communication skills with attention to detail and brand consistency.
• Ability to manage multiple workstreams and deliver independently while collaborating across teams.

Responsibilities

• Execute integrated marketing campaigns across traditional and digital platforms, including content development, media planning and campaign delivery.
• Manage and optimise PA's Corporate Website across content, visuals, brand positioning and user experience.
• Manage and enhance PA's owned digital platforms and channels, including the PA Intranet, coordinating content, audience engagement and user experience.
• Track, analyse and report on marketing performance and audience insights to evaluate campaign effectiveness, optimise content and channels, and support data-informed marketing decisions.
• Coordinate Whole-of-PA marketing governance and enablement, including PA's Marcom Grid, guidelines, circulars and advisories, to strengthen marketing practices and support compliance with PA and Whole-of-Government requirements.
• Coordinate stakeholder, procurement and governance requirements by working with ICT, Whole-of-Government stakeholders, agencies and vendors on digital operations, procurement and relevant governance matters to support effective delivery and compliance with government requirements.
• Provide marketing and digital guidance to PA divisions and units on areas such as campaign execution, website operations, digital channels and industry best practices to strengthen capabilities and consistency across PA's marketing efforts.

Skills

Integrated marketing

Digital marketing

Campaign management

Content development

Audience engagement

Performance measurement

Stakeholder management

Brand consistency

Project management

Communication skills

Education

Marketing/Communications/Business/Digital Marketing degree

Job description

People's Association (PA) in Singapore seeks a Manager (Integrated Marketing) to lead planning and execution of integrated marketing strategies that build PA's mindshare and strengthen its connection with residents and the community.

You will coordinate Whole-of-PA marketing efforts through campaign planning, governance and enablement, and manage PA's digital touchpoints to enhance brand presence and audience engagement.