Integrated Marketing Manager: Campaigns, UX & Analytics

People's Association; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

The People’s Association is seeking a Manager (Integrated Marketing) to plan and execute integrated marketing strategies that boost PA’s mindshare and community connection in Singapore. You will coordinate whole-of-PA marketing efforts, governance, and digital touchpoints to strengthen brand presence and engagement.

You will lead campaigns across channels, manage PA’s corporate website, oversee owned digital channels, and provide data-driven insights to optimise performance and compliance with

Qualifications

• Bachelor's degree in Marketing, Communications, or a related discipline.
• 3+ years of integrated/digital marketing, campaign management, or communications experience.

Responsibilities

• Execute integrated marketing campaigns across traditional and digital channels.
• Manage and optimise PA's Corporate Website for audience-centric experiences.
• Coordinate PA's owned digital platforms and channels including intranet.
• Track, analyse and report marketing performance and insights.
• Coordinate Whole-of-PA marketing governance and enablement.

Skills

Integrated marketing

Campaign management

Digital marketing

Stakeholder management

Content development

Education

Bachelor's degree in Marketing

Tools

CMS platforms

Google Analytics

Job description

The People’s Association is seeking a Manager (Integrated Marketing) to plan and execute integrated marketing strategies that boost PA’s mindshare and community connection in Singapore. You will coordinate whole-of-PA marketing efforts, governance, and digital touchpoints to strengthen brand presence and engagement.

You will lead campaigns across channels, manage PA’s corporate website, oversee owned digital channels, and provide data-driven insights to optimise performance and compliance with