Strategic Marketing Manager - Growth & Campaigns

INITIA MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

INITIA MANAGEMENT PTE. LTD. in Singapore seeks a Marketing Manager to formulate and execute integrated offline and online marketing strategies. You will oversee campaigns, manage budgets, and lead a team of marketing staff to deliver timely, professional content across all channels.

Responsibilities include market analysis, plan development for media channels, collaboration with partners, and reporting to senior management. Strong leadership, budgeting, and copywriting skills are essential.

Qualifications

• Bachelor's degree in marketing or a related field.
• Expert on media channels and client relationships.
• Excellent creativity, adaptability, research, writing, and public speaking.
• Strong leadership and people management skills.
• Budgeting and organisation skills.
• Copywriting skills.
• Proficient in Microsoft Office, Mac and Windows.
• Multitasking skills.

Responsibilities

• Formulates and proposes marketing and communication strategies offline and online.
• Delivers content aligned with approved strategies in a professional, timely manner.
• Analyzes effectiveness of marketing campaigns.
• Interviews, hires, and trains marketing staff.
• Sets marketing goals based on performance and forecasts.
• Oversees offerings and develops initiatives for new products or services.
• Researches market trends, demographics, pricing, competitors to shape strategies.
• Develops detailed marketing plans for all media channels and sales teams.
• Oversees creative development of promotional materials and website content.
• Coordinates with media buyers, agencies, printers for project execution.
• Provides information to clients and represents marketing in buyer meetings.
• Manages department budget to develop cost-efficient plans.
• Tracks marketing and sales data; reports to senior executives.
• Adjusts campaigns based on data and feedback.
• Builds relationships with external content providers for publicity.
• Improves development of customer database.
• Assesses quotations and invoices; advises on pricing and quality.
• Maintains relationships with partner organisations and PR audiences.
• Assists General Manager and senior managers with projects.

Skills

Media channels expertise

Client relationships

Creativity

Public speaking

Interpersonal communication

Leadership

Budgeting

Copywriting

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

INITIA MANAGEMENT PTE. LTD. in Singapore seeks a Marketing Manager to formulate and execute integrated offline and online marketing strategies. You will oversee campaigns, manage budgets, and lead a team of marketing staff to deliver timely, professional content across all channels.

Responsibilities include market analysis, plan development for media channels, collaboration with partners, and reporting to senior management. Strong leadership, budgeting, and copywriting skills are essential.