Strategic Insights Manager (APAC)

The HEINEKEN Company; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

The HEINEKEN Company seeks a Senior Insights leader to drive a transformational Strategic Insight agenda across a defined region, aligning with commercial priorities. You will become the business expert on Category and Consumer/Shopper insight for the region and integrate deep consumer understanding into regional actions.

You will design and execute future-focused learning plans, manage the function, and collaborate with OpCos to ensure a step change in output, with travel up to 10% as needed.

Qualifications

• Education: University level.
• Work experience: 10+ years in consumer insight, category & commercial insight, strategic planning.

Responsibilities

• Lead and drive the Strategic Insight agenda across a defined region.
• Design and deliver an insight agenda to unlock growth.
• Integrate consumer/shopper understanding into regional commercial activity.

Skills

Strategic Planning

Consumer insight

Cross-functional working

Stakeholder management

Communication

Education

University level

Job description

To lead and drive the delivery of a transformational Strategic Insight agenda across a defined region including any Commercial priorities within it. Take a strategic approach on all topics including those related to Category Growth & Performance, Brands and Innovation.

To design and deliver an Insight agenda in the defined region leading to consumer inspired growth.

• Define and execute a future focused insight and learning plan for the defined region which identifies and answers the ‘big questions’ which will unlock future growth, inc. Category growth & performance and deep consumer understanding
• Become the business expert on the Category and Consumer/Shopper insight associated with the region including consumer & shopper drivers, needs, unmet needs, compromises etc.

To put Strategic Insight at the heart of our category, segment, brand and trade marketing efforts across the region and in OpCos (operating countries) to drive a step change in output

• Fully integrate deep consumer/shopper understanding and insight into the heart of the Commercial activity in the region, acting in partnership with regional colleagues and OpCos

Undertake as required any ad hoc research or analysis needed to support key regional commercial initiatives, in line with EverGreen 2030 priorities.

Build strong CMI capability within the region including managing the function through any future development.

• Ensure CMI capability in the region is maximised in line with the required delivery of EverGreen priorities either via development in OpCo or mitigation (e.g. activity hubbing)

Flexible cross-team working: Work as required across different commercial work areas outside allocated region, in line with business needs, and demonstrating flexibility to support evolving business priorities. Work with other SI Managers to ensure all work is synergistic with no overlap

Experience & Profile

• What: Education: University level
• Work experience: 10 + years
• Required work experience in field of expertise: Consumer insight, Category & Commercial Insight, Strategic Planning, ideal: working on Brands and Innovation ideally in global FMCG organizations
• Other fields of expertise: Strong OpCo experience in significant scale OpCo environment, Cross-functional working, OpCo and above OpCo (Global or Regional) experience
• Functional skills: All elements of CMI. Strategic Planning capability. Ideal: work on Brands and Innovation. Broad Commercial understanding.
• Travel: Up to 10%

How:

• Communication skills: Ability to influence and drive action across Region, Strategic Insight team and in OpCos.
• Strong stakeholder management capability. Able to communicate complex ideas simply and without technical over-reliance.
• Seeing the bigger picture: Ability to see the big picture whilst converting this pragmatically into action.
• Other skills: Managing complexity with strong ability to simplify and prioritise. Able to drive significant results through others indirectly across the business.