Strategic Growth Marketing Manager

INITIA INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

INITIA INTERNATIONAL PTE. LTD. is seeking a Marketing Manager to oversee strategic marketing initiatives, product launches, advertising, email campaigns, events, and social media communications.

You will guide content development, manage campaigns, and supervise a marketing team to deliver coordinated efforts across channels. The role focuses on analysing market trends, building plans, and coordinating with external partners while ensuring campaigns meet budget and business goals.

Qualifications

• Bachelor's degree in marketing, business or related field.
• Expert on media channels and client relationships.
• Strong creativity, adaptability, research, and writing skills.
• Excellent leadership and people management abilities.

Responsibilities

• Formulates and proposes marketing strategies offline and online aligned with corporate strategy.
• Delivers content that is accurate, professional, and timely.
• Analyzes marketing campaign effectiveness and budgeting.
• Interviews, hires, and trains marketing staff.
• Develops detailed marketing plans for all media channels.

Skills

Media channels

Client relationships

Creativity

Leadership

Budgeting

Copywriting

Public speaking

Interpersonal communication

Detail-oriented

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

INITIA INTERNATIONAL PTE. LTD. is seeking a Marketing Manager to oversee strategic marketing initiatives, product launches, advertising, email campaigns, events, and social media communications.

You will guide content development, manage campaigns, and supervise a marketing team to deliver coordinated efforts across channels. The role focuses on analysing market trends, building plans, and coordinating with external partners while ensuring campaigns meet budget and business goals.