Strategic CMO for Multi-Outlet F&B Brand Growth

11 HOUSE PTE. LTD.; Singapore; On-site; SGD 180,000 - 320,000; Full time

Job summary

11 HOUSE PTE. LTD.

in Singapore is seeking an exceptional Chief Marketing Officer to lead the marketing, branding, and growth strategy for our restaurant business across Singapore. The role requires a senior marketing executive with extensive experience in large-scale F&B operations, established restaurant groups, or consumer brands, and a track record of translating campaigns into outlet traffic and revenue.

Qualifications

• 10–12 years of marketing experience with senior leadership roles.
• Proven track record in F&B, restaurant chains or consumer brands.
• Experience managing large marketing budgets and multi-location campaigns.
• Strong brand, CRM, loyalty, digital marketing and influencer marketing knowledge.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and lead the company's overall marketing, branding and customer growth strategy.
• Establish brand positioning, brand identity and long-term brand development.
• Develop integrated marketing strategies covering digital marketing, social media, PR, CRM, loyalty, partnerships, events, content and offline marketing.
• Lead customer acquisition and retention strategies to drive sustainable revenue growth.
• Develop annual marketing plans, campaign calendars and marketing budgets aligned with objectives.
• Take ownership of marketing performance, ROI and customer acquisition metrics.
• Build and manage the marketing organization including digital, social, content, CRM, PR and creative functions.

Skills

Senior marketing leadership

F&B marketing

Brand building

Digital marketing

CRM & loyalty

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Social media tools

PR & influencer tools

Job description

11 HOUSE PTE. LTD.

in Singapore is seeking an exceptional Chief Marketing Officer to lead the marketing, branding, and growth strategy for our restaurant business across Singapore. The role requires a senior marketing executive with extensive experience in large-scale F&B operations, established restaurant groups, or consumer brands, and a track record of translating campaigns into outlet traffic and revenue.