Strategic B2B Growth Lead — Institutional Catering

Deli Hub Catering; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Neo Group is seeking a Business Development Manager for its Institutional Catering division in Singapore. The role focuses on driving revenue growth, expanding market share, and client retention through end-to-end bid management and strategic market planning.

You will lead pipeline generation, tender strategy, and contract negotiations with corporates, healthcare, education, and manufacturing clients, working cross-functionally to deliver commercially viable and operationally executable

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality Management, or related discipline.
• 5–8 years of experience in business development, preferably in institutional catering, food services, facilities management, or hospitality.
• Proven track record of managing tenders and securing B2B contracts.
• Excellent presentation and negotiation skills.
• Strong stakeholder management and relationship-building capabilities.

Responsibilities

• Identify, pursue, and secure new business opportunities within the institutional catering sector (e.g. corporates, manufacturing plants, healthcare, and education).
• Develop and execute structured go-to-market strategies to penetrate target industry segments.
• Build and maintain strong relationships with key decision-makers, service owners, process owners, and other relevant stakeholders to drive long-term business growth.
• Lead end-to-end proposal development, including RFIs, RFPs, RFQs, tenders, pricing models, and client presentations.
• Own the bid strategy – Including solution positioning, competitive differentiation, commercial assessment, and value proposition development.
• Collaborate with culinary, operations, finance, and procurement teams to develop commercially viable and operationally executable solutions.
• Track and manage the business development pipeline, ensuring accurate forecasting and reporting.
• Develop and implement strategies to retain and grow existing accounts beyond their contractual scope.
• Identify client retention opportunities such as new value-added services, special events, wellness programmes, and retail concepts.
• Evaluate pricing models, cost structures, and contract profitability to ensure sustainable margins.
• Monitor financial performance of secured contracts and drive corrective actions where necessary.
• Support contract negotiations, renewals, and extension strategies to maximise lifetime customer value.
• Ensure strong stakeholder engagement post-award to facilitate smooth onboarding and contract mobilisation.

Job description

Neo Group is seeking a Business Development Manager for its Institutional Catering division in Singapore. The role focuses on driving revenue growth, expanding market share, and client retention through end-to-end bid management and strategic market planning.

You will lead pipeline generation, tender strategy, and contract negotiations with corporates, healthcare, education, and manufacturing clients, working cross-functionally to deliver commercially viable and operationally executable