Standards & Conformance Mindshare Strategist

Enterprise Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Enterprise Singapore is seeking a Programme Lead to advance Singapore's Standards and Conformance (S&C) by driving mindshare initiatives and stakeholder engagement. The role focuses on strengthening awareness of S&C among businesses and partners, translating insights into strategic actions and measuring impact.

You will build relationships with industry players and government agencies, coordinating cross-sector efforts to promote Standards and Conformance as a driver of enterprise

Qualifications

• Knowledge or experience in business strategy, economic development, industry development, marketing, communications, policy or related disciplines.
• Ability to use research, stakeholder insights and data to develop strategies and translate them into actionable communications, promotion and engagement initiatives.
• Strong analytical and critical thinking skills, with the ability to synthesise insights into recommendations and actionable plans.
• Strong written, verbal and presentation skills, with the ability to communicate effectively to diverse stakeholders.
• Strong stakeholder management and relationship-building skills, with experience engaging partners across the public and private sectors.
• Excellent project management skills, including the ability to manage multiple priorities and deliver outcomes within timelines.
• An interest in Singapore's economic development and a passion for supporting industry growth through a strong Standards and Conformance ecosystem.

Responsibilities

• Drive Mindshare Strategy to strengthen awareness and understanding of S&C among businesses and stakeholders.
• Lead research to assess stakeholder perceptions and identify mindshare gaps.
• Translate research findings into strategic priorities and recommendations for communications and engagement initiatives.
• Develop measures to track shifts in awareness and perceptions and adjust strategies accordingly.
• Build and maintain relationships with companies, trade associations, government agencies to advocate Standards and Conformance.
• Plan and execute targeted communications and promotional initiatives supporting the Mindshare Strategy.
• Collaborate with internal and external stakeholders to enhance trust in Singapore's products and services.

Skills

Business strategy

Economic development

Marketing

Communications

Policy

Research to strategy

Analytical thinking

Stakeholder management

Project management

Public speaking

Job description

Enterprise Singapore is seeking a Programme Lead to advance Singapore's Standards and Conformance (S&C) by driving mindshare initiatives and stakeholder engagement. The role focuses on strengthening awareness of S&C among businesses and partners, translating insights into strategic actions and measuring impact.

You will build relationships with industry players and government agencies, coordinating cross-sector efforts to promote Standards and Conformance as a driver of enterprise